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A virtual conversation with a trusted financial planner, this
one-of-a-kind guide provides the knowledge, insight, and tools you
need to get on track to financial success Liz Davidson believes
everyone should have access to life-changing financial coaching,
regardless of age, income, job type, or any other factor. That's
why she started Financial Finesse-the first company to provide
unbiased financial coaching as an employee benefit. Major brands
like CVS Health, Nestle, Aflac, Ally, Patagonia, the NFL Players
Association, and many more have trusted and loved Financial Finesse
for years. Now, with Money Strong, Davidson brings her system
directly to you. You'll learn the critical building blocks of
financial wellness and how to define your personal financial
identity, replace bad financial habits with better ones, and
identify (and squash) negative money scripts that are keeping you
from achieving important financial goals. Plus, Davidson's proven
START (TM) framework for achieving financial wellbeing: Set
yourself up for success Tackle your stress Advance towards the life
you want Role model good financial habits Thrive by living your
purpose Packed with relatable success stories, mental hacks from
the field of behavioral finance, and opportunities for guided
self-analysis, Money Strong will make you think! But more
importantly, it will inspire you to act. Your financial wellness
influences your whole life, not only your finances and everyone has
room to improve. All you have to do is start. Money Strong was
created to help.
The book begins in the undertakers where she was born during the
war years. She was brought up in a fairly deprived background as
the middle sibling of three sisters. She grows up and marries for
the first time at the age of eighteen, has two sons and divorces at
the age of thirty- eight, then she marries for a second time, only
to be once again betrayed by the love of her life.... There is a
lot of trauma in the latter years of her first marriage, with her
husbands affair, and the husband of the other party. Just before
her second marriage breaks up, her Mother dies of cancer, her
marriage breaks up, and her father dies all it the space of the
same three weeks. Again it's a traumatic time going through a
second break up, with a husbands betrayal with a younger woman. At
the age of fifty she has to go back to work and become independent
once more, a task she finds very daunting, as she has always had a
man in her life looking after her from the age of fourteen. But
what doesn't kill you makes you stronger.
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