This book revolves around neoliberal notions governing children and youth - a trend that permeates and dominates contemporary perceptions of "the young." In fact, given how the disciplinary power of neoliberalism swiftly becomes a common conceptual currency across national and cultural borders, discussing the way in which neoliberal self-governance permeates the cultures of childhood and youth is even more pertinent. This is followed by research on media discourses of children and their cultural practices in Norway, Germany, Austria and Switzerland, Serbia, Greece, and the US.

This book discusses already established accounts about the sexualization of children through a theoretical and an empirical framework which bring together popular culture, consumption, sexuality, selfhood and childhood. Adopting the view that the debate about the sexualization of childhood is socially constructed, it pushes beyond the dominant preconceptions about 'the risks of childhood'. Moral judgements about children's welfare are perhaps nowhere more transient and controversial than when it comes to children's sexuality, something that has deep historical roots. However, and contrary to recurrent fears and moral panics about the loss of childhood as a result of a tidal wave of a sexualizing culture, this book theorizes the notion of children's sexualization within the social construction of myths of childhood innocence while also taking into account the extent of young people's actual engagement with media and technology in contemporary Western societies. It is within such a contextual framework that this book unfolds, bringing together a historical contextualization of childhood, sexuality and pornography with contemporary empirical accounts regarding the 'presentation of the self' and self-management.

This book revolves around neoliberal notions governing children and youth - a trend that permeates and dominates contemporary perceptions of "the young." In fact, given how the disciplinary power of neoliberalism swiftly becomes a common conceptual currency across national and cultural borders, discussing the way in which neoliberal self-governance permeates the cultures of childhood and youth is even more pertinent. This is followed by research on media discourses of children and their cultural practices in Norway, Germany, Austria and Switzerland, Serbia, Greece, and the US.