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Today's global markets demand that companies of all sizes look to
international markets for potential customers. The successive
crises that have taken place in the last decade make the
internationalization of companies essential. This situation is
further aggravated in the case of SMEs, as surviving only from
national markets is becoming increasingly difficult. Indeed, the
economic sphere is in constant flux, which demands that companies
have a great capacity for adaptation to face the new challenges of
an ever more globalized and difficult market. In this context, new
forms of business communication are emerging, especially through
the web and new technologies. Digital marketing and the
dissemination of corporate information have become key processes
for the success of companies. It is therefore crucial to research
different digital marketing processes and ways of breaking down
linguistic and cultural barriers between users from different
sociolinguistic contexts. Innovative Perspectives on Corporate
Communication in the Global World contains different contributions
focused on the description of methods, processes, and tools that
can be adopted to achieve corporate internationalization goals. The
chapters provide a comprehensive review of the why, what, and how
of disseminating corporate information and promoting corporate
digital communication into internationalization processes. These
strategies can be related to the development of digital tools, the
design of new corporate communication strategies, the proposal of
new ways of breaking social and linguistic barriers between
technology users, or the creation of new methodologies aimed at
evaluating the effectiveness of digital marketing strategies. This
book is ideal for marketers, managers, executives, entrepreneurs,
practitioners, researchers, academicians, and students interested
in new corporate communication strategies and their effectiveness.
A pocket-sized, portable version of Alberto Villoldo, Colette
Baron-Reid, and Marcela Lobos' popular oracle deck in a keepsake tin,
based on the wisdom and beauty of the shamanic world.
One of Hay House's top-selling decks now comes pocket-sized! This
compact, travel-sized edition of Mystical Shaman Oracle is packaged in
a sleek tin box perfect for your on-the-go spiritual journey.
Created by three master teachers and healers, this oracle deck includes
indigenous shamanic practices combined with divination tools. The
result is a deck like no other, featuring powerful beings, animals, and
natural forces from cultures across the globe.
As new technologies and professional profiles emerge, traditional
education paradigms have to be adapted to new scenarios, creating
favorable conditions for promoting transversal skills among
students. Consequently, there is a growing demand for training in
emergent skills to solve problems of different natures,
distributive leadership competencies, empathy, ability to control
emotions, etc. In this sense, one of the challenges that educators
of all different educational levels and training contexts have to
face is to foster these skills in their courses. To overcome these
obstacles, innovative and disruptive methodologies, such as
game-based learning activities like escape rooms, can be a great
ally for teachers to work on transversal skills and specific
knowledge at the same time. Using Disruptive Methodologies and
Game-Based Learning to Foster Transversal Skills gathers knowledge,
skills, abilities, and capabilities on innovative and disruptive
methodologies that can be applied in all educational levels to
foster transversal skills. This publication contains different
contributions focused on the description of innovative educational
methods, processes, and tools that can be adopted by teachers to
promote transversal skills such as creativity, critical thinking,
decision-making, and entrepreneurial skills. This book is ideal for
teachers, instructional designers, educational software developers,
academics, professionals, students, and researchers working at all
levels in the educational field and provides valuable background
information to professionals who aim to overcome traditional
paradigm obstacles and meet student needs by means of innovative
and disruptive methodologies.
The growth of innovative cyber threats, many based on
metamorphosing techniques, has led to security breaches and the
exposure of critical information in sites that were thought to be
impenetrable. The consequences of these hacking actions were,
inevitably, privacy violation, data corruption, or information
leaking. Machine learning and data mining techniques have
significant applications in the domains of privacy protection and
cybersecurity, including intrusion detection, authentication, and
website defacement detection, that can help to combat these
breaches. Applications of Machine Learning and Deep Learning for
Privacy and Cybersecurity provides machine and deep learning
methods for analysis and characterization of events regarding
privacy and anomaly detection as well as for establishing
predictive models for cyber attacks or privacy violations. It
provides case studies of the use of these techniques and discusses
the expected future developments on privacy and cybersecurity
applications. Covering topics such as behavior-based
authentication, machine learning attacks, and privacy preservation,
this book is a crucial resource for IT specialists, computer
engineers, industry professionals, privacy specialists, security
professionals, consultants, researchers, academicians, and students
and educators of higher education.
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