Negotiating with a customer-or prospective customer-is one of the most challenging forms of negotiating. Why? Because you have to negotiate great relationship and great return at the same time In Both Sides Win you will find three practices that will help you build relationship and achieve your goals when negotiating with a customer or prospect. The practices will help you gain influence, handle upsets, benefit from sources of power that many people tend to give away and, importantly, avoid getting sucked into price discussions too soon. The book is short and concise-something you can throw into a briefcase and pull out as a quick reminder on how to best approach a negotiation with a current or prospective customer-or anyone else. Although the focus of Both Sides Win is on customer negotiation, the practices will enhance your effectiveness in any kind of negotiation or sale.