|
Showing 1 - 4 of
4 matches in All Departments
Gold prize winner for best marketing book (tie), 2008 Axiom/Inc
Magazine awards Finalist, 2008 Berry-American Marketing Association
Book Prize It's official: the old marketing model is dead, and word
of mouth is king. But while a lot of attention has been paid to the
mechanics of creating buzz, only the savviest of marketers have
learned to focus on crafting the right kind of message -- because
without it, even the loudest buzz will soon die down. Beyond Buzz
shows readers how to listen to customers, identify what is
important to them, and then craft the kind of message that will
truly resonate and spark conversation. Filled with insightful
examples of conversational marketing at work, Beyond Buzz gives
readers the tools and inspiration they need to create an effective
and interesting conversational theme that will engage their
customers and take their marketing to a whole new level. Without
the right message in place, word of mouth marketing will never live
up to its promise. This innovative and practical book shows readers
how to ignite people's interest...and generate much more than buzz.
|
Rebels at Work (Paperback)
Lois Kelly, Carmen Medina, Debra Cameron
|
R843
R615
Discovery Miles 6 150
Save R228 (27%)
|
Ships in 12 - 17 working days
|
Learn how to stand up and contribute your best ideas to your
organization's most important missions. "Rebels at Work" challenges
the assumption that leadership comes from a position of power or
authority. With practical advice and guidance, authors Carmen
Median and Lois Kelly--rebels in their own right--will help empower
you by transforming the way you present your ideas and engage your
coworkers and bosses.
By focusing on the soft-skills needed in the workplace in order
to present positive change within your group or company, this book
explores common fears that hold you back in the workplace, and
shows you how to conquer those fears to get your ideas out. "Rebels
at Work" provides insight to spark a revolution in the workplace,
boosting employee engagement in IT, healthcare, education, and
professionals in other industries.
This book explores the science inherent in good early years
practice and provides a rich range of ideas to inspire you to 'have
a go' in your setting. It provides a balance between theory which
underpins good practice and plenty of ideas of how you might put
the theory into practice. With a focus on how children learn about
the world they live in and activities intended to develop
scientific understanding the book offers an holistic approach, with
key topics including:How children construct scientific meaning
Tuning into children's initial scientific understanding How play
supports the development of children's science ideas Providing a
rich environment for learning early years science Developing
children's scientific experiences This handy guide is ideal to
support you if you are studying on an early years course, or if you
are an established early years professional who wishes to enrich
early scientific learning in your setting. Lois Kelly and Di Stead
are Education Consultants specializing in primary science.This
clearly written and engaging book examines Science in the Early
Years through a variety of activities, including role-play, toys
and technology. The vital importance of sensory experiences and
language is emphasized throughout.The wide experience and knowledge
of the authors guarantees a highly enjoyable read. The links to all
curricula in the UK are extremely beneficial and I particularly
liked the way that photographs and Key Points text boxes have been
used throughout the book. The breadth and depth of writing about
science makes this a highly desirable book for any practitioner
working or studying in the Early Years. Kathy Brodie, Independent
Early Years ConsultantAs an Early Years consultant who is
passionate about children's thinking, exploring, questioning,
investigating and most of all engaging...I really enjoyed this
book. I especially liked it because it provokes practitioners to
think about 'science' as the discovery and exploration of the world
around us and not just as a National Curriculum subject. The mix of
authors, their writing styles and the content of each chapter makes
it a really easy and engaging read. Definitely one to add to your
reading list if you work with children in the Early Years. Alistair
Bryce-Clegg, Early Years ConsultantAs the title suggests, this book
from the first page onwards inspires the reader to learn more about
how to develop, enhance and incorporate effective practice in
science in the early years. In addition to developing an
understanding of how to approach the teaching of science, it gives
a clearly articulated and accessible theoretical insight into how
young children learn. To compliment this there are points of
reflection, case studies, practical tasks and examples from the
field. This is a valuable book for both students and practitioners
alike as it goes beyond just giving suggestions for what to do; it
explains the why and the how as well. Joanne McNulty, Manchester
Metropolitan UniversityThis is a warm, accessible book, strongly
grounded in research. It interweaves real life examples of science
in the early years with underlying pedagogic principles and
inspires new possibilities. The enthusiasm of the authors is
contagious! Kendra McMahon, Bath Spa University
|
You may like...
Loot
Nadine Gordimer
Paperback
(2)
R398
R330
Discovery Miles 3 300
|