Gold prize winner for best marketing book (tie), 2008 Axiom/Inc Magazine awards Finalist, 2008 Berry-American Marketing Association Book Prize It's official: the old marketing model is dead, and word of mouth is king. But while a lot of attention has been paid to the mechanics of creating buzz, only the savviest of marketers have learned to focus on crafting the right kind of message -- because without it, even the loudest buzz will soon die down. Beyond Buzz shows readers how to listen to customers, identify what is important to them, and then craft the kind of message that will truly resonate and spark conversation. Filled with insightful examples of conversational marketing at work, Beyond Buzz gives readers the tools and inspiration they need to create an effective and interesting conversational theme that will engage their customers and take their marketing to a whole new level. Without the right message in place, word of mouth marketing will never live up to its promise. This innovative and practical book shows readers how to ignite people's interest...and generate much more than buzz.

Learn how to stand up and contribute your best ideas to your organization's most important missions. "Rebels at Work" challenges the assumption that leadership comes from a position of power or authority. With practical advice and guidance, authors Carmen Median and Lois Kelly--rebels in their own right--will help empower you by transforming the way you present your ideas and engage your coworkers and bosses.

By focusing on the soft-skills needed in the workplace in order to present positive change within your group or company, this book explores common fears that hold you back in the workplace, and shows you how to conquer those fears to get your ideas out. "Rebels at Work" provides insight to spark a revolution in the workplace, boosting employee engagement in IT, healthcare, education, and professionals in other industries.

This book explores the science inherent in good early years practice and provides a rich range of ideas to inspire you to 'have a go' in your setting. It provides a balance between theory which underpins good practice and plenty of ideas of how you might put the theory into practice. With a focus on how children learn about the world they live in and activities intended to develop scientific understanding the book offers an holistic approach, with key topics including:How children construct scientific meaning Tuning into children's initial scientific understanding How play supports the development of children's science ideas Providing a rich environment for learning early years science Developing children's scientific experiences This handy guide is ideal to support you if you are studying on an early years course, or if you are an established early years professional who wishes to enrich early scientific learning in your setting. Lois Kelly and Di Stead are Education Consultants specializing in primary science.This clearly written and engaging book examines Science in the Early Years through a variety of activities, including role-play, toys and technology. The vital importance of sensory experiences and language is emphasized throughout.The wide experience and knowledge of the authors guarantees a highly enjoyable read. The links to all curricula in the UK are extremely beneficial and I particularly liked the way that photographs and Key Points text boxes have been used throughout the book. The breadth and depth of writing about science makes this a highly desirable book for any practitioner working or studying in the Early Years. Kathy Brodie, Independent Early Years ConsultantAs an Early Years consultant who is passionate about children's thinking, exploring, questioning, investigating and most of all engaging...I really enjoyed this book. I especially liked it because it provokes practitioners to think about 'science' as the discovery and exploration of the world around us and not just as a National Curriculum subject. The mix of authors, their writing styles and the content of each chapter makes it a really easy and engaging read. Definitely one to add to your reading list if you work with children in the Early Years. Alistair Bryce-Clegg, Early Years ConsultantAs the title suggests, this book from the first page onwards inspires the reader to learn more about how to develop, enhance and incorporate effective practice in science in the early years. In addition to developing an understanding of how to approach the teaching of science, it gives a clearly articulated and accessible theoretical insight into how young children learn. To compliment this there are points of reflection, case studies, practical tasks and examples from the field. This is a valuable book for both students and practitioners alike as it goes beyond just giving suggestions for what to do; it explains the why and the how as well. Joanne McNulty, Manchester Metropolitan UniversityThis is a warm, accessible book, strongly grounded in research. It interweaves real life examples of science in the early years with underlying pedagogic principles and inspires new possibilities. The enthusiasm of the authors is contagious! Kendra McMahon, Bath Spa University