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"It's a great, strong read. Lots of information if you don't have
background knowledge of this topic." Carmen Carter, El Centro
College, USA "The text is a thorough view of fashion forecasting
that helps students understand this segment of the industry as well
as identify the steps and skills required to pursue a career as a
fashion forecaster." Amy Harden, Ball State University, USA Learn
how to anticipate emerging trends and how to prepare and present
your own fashion forecast. Three new chapters on fashion eras,
world cultures, and subcultures show you influences on fashion
innovation yesterday and today, so that you can spot those of
tomorrow. New Influencer profiles focus on trend creators, rather
than trend popularizers, to show you how to find key people from
many creative fields who shape popular fashion. A new appendix
covers how to create a fashion forecast and a streamlined chapter
organization is concise without sacrificing depth. Includes 125
color illustrations. Within the STUDIO, students will be able to:
Study smarter with self-quizzes featuring scored results and
personalized study tips Review concepts with flashcards of
essential vocabulary
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