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The Essentials of Marketing Research (Paperback, 3rd edition): Lawrence Silver, Robert E. Stevens, Bruce Wrenn, David L Loudon The Essentials of Marketing Research (Paperback, 3rd edition)
Lawrence Silver, Robert E. Stevens, Bruce Wrenn, David L Loudon
R2,624 Discovery Miles 26 240
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Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: Secondary research and data mining Internet marketing research Qualitative and exploratory research Statistical analysis Marketing research ethics With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.

Letter to Sir Alexander Muir M'kenzie, Bart. on the Subject of Scottish Roads (Paperback): John Loudon McAdam Letter to Sir Alexander Muir M'kenzie, Bart. on the Subject of Scottish Roads (Paperback)
John Loudon McAdam
R354 Discovery Miles 3 540
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The Gardener's Magazine and Register of Rural and Domestic Improvement (Paperback): John Claudius Loudon The Gardener's Magazine and Register of Rural and Domestic Improvement (Paperback)
John Claudius Loudon
R828 Discovery Miles 8 280
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The Gardener's Magazine and Register of Rural & Domestic Improvement (Paperback): John Claudius Loudon The Gardener's Magazine and Register of Rural & Domestic Improvement (Paperback)
John Claudius Loudon
R866 Discovery Miles 8 660
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Magazine of Natural History (Paperback): John Claudius Loudon Edward Cha Denson Magazine of Natural History (Paperback)
John Claudius Loudon Edward Cha Denson
R826 Discovery Miles 8 260
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Magazine of Natural History (Paperback): John Claudius Loudon Edward Cha Denson Magazine of Natural History (Paperback)
John Claudius Loudon Edward Cha Denson
R792 Discovery Miles 7 920
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Magazine of Natural History (Paperback): John Claudius Loudon Edward Cha Denson Magazine of Natural History (Paperback)
John Claudius Loudon Edward Cha Denson
R751 Discovery Miles 7 510
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The Architectural Magazine, and Journal of Improvement in Architecture, Building, and Furnishing, and in the Various Arts and... The Architectural Magazine, and Journal of Improvement in Architecture, Building, and Furnishing, and in the Various Arts and Trades Connected Therewith (Paperback)
John Claudius Loudon
R754 Discovery Miles 7 540
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Loudon's Architectural Magazine (Paperback): John Claudius Loudon Loudon's Architectural Magazine (Paperback)
John Claudius Loudon
R751 Discovery Miles 7 510
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An Apology for the Conduct of the Gordons - Containing the Whole of Their Correspondence, Conversation, &C. With Mrs. Lee: to... An Apology for the Conduct of the Gordons - Containing the Whole of Their Correspondence, Conversation, &C. With Mrs. Lee: to Which Is Annexed, an Accurate Account of Their Examination at Bow Street, and Their Trial at Oxford (Paperback)
Loudoun Harcourt Gordon
R639 Discovery Miles 6 390
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The Gardeners Magazine (Paperback): J C Loudon F L S H S &c The Gardeners Magazine (Paperback)
J C Loudon F L S H S &c
R792 Discovery Miles 7 920
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Remarks on the Present System of Road Making - With Observations, Deduced from Practice and Experience, With a View to a... Remarks on the Present System of Road Making - With Observations, Deduced from Practice and Experience, With a View to a Revision of the Existing Laws, and the Introduction of Improvement in the Method of Making, Repairing, and Preserving Roads, and Defend (Paperback)
John Loudon McAdam
R488 Discovery Miles 4 880
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A Treatise on Forming, Improving, and Managing Country Residences - and on the Choice of Situations Appropriate to Every Class... A Treatise on Forming, Improving, and Managing Country Residences - and on the Choice of Situations Appropriate to Every Class of Purchasers (Paperback)
John Claudius Loudon
R639 Discovery Miles 6 390
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Glimpses of Nature, and Objects of Interest Described, During a Visit to the Isle of Wight (Paperback): Jane Loudon Glimpses of Nature, and Objects of Interest Described, During a Visit to the Isle of Wight (Paperback)
Jane Loudon
R526 Discovery Miles 5 260
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Remarks on the Construction of Hothouses - Also, a Review of the Various Methods of Building Them in Foreign Countries as Well... Remarks on the Construction of Hothouses - Also, a Review of the Various Methods of Building Them in Foreign Countries as Well as in England (Paperback)
John Claudius Loudon
R443 Discovery Miles 4 430
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The Lady's Country Companion; Or, How to Enjoy a Country Life Rationally (Paperback): Mrs Loudon (Jane) The Lady's Country Companion; Or, How to Enjoy a Country Life Rationally (Paperback)
Mrs Loudon (Jane)
R676 Discovery Miles 6 760
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Magazine of Natural History (Paperback): John Claudius Loudon Edward Cha Denson Magazine of Natural History (Paperback)
John Claudius Loudon Edward Cha Denson
R751 Discovery Miles 7 510
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Maternal Love (Paperback): Mrs Loudon (margracia) Maternal Love (Paperback)
Mrs Loudon (margracia)
R566 Discovery Miles 5 660
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The Green-House Companion by J.C. Loudon (Paperback): John Claudius Loudon The Green-House Companion by J.C. Loudon (Paperback)
John Claudius Loudon
R676 Discovery Miles 6 760
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The Gardener's Magazine and Register of Rural and Domestic Improvement (Paperback): John Claudius Loudon The Gardener's Magazine and Register of Rural and Domestic Improvement (Paperback)
John Claudius Loudon
R866 Discovery Miles 8 660
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The Gardener's Magazine (Paperback): J C Loudon F L S H S &c The Gardener's Magazine (Paperback)
J C Loudon F L S H S &c
R866 Discovery Miles 8 660
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Remarks on the Present System of Road Making (Paperback): John Loudon McAdam Remarks on the Present System of Road Making (Paperback)
John Loudon McAdam
R525 Discovery Miles 5 250
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Magazine of Natural History (Paperback): John Claudius Loudon Edward Cha Denson Magazine of Natural History (Paperback)
John Claudius Loudon Edward Cha Denson
R903 Discovery Miles 9 030
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Maternal Love (Paperback): Margratia Loudon Maternal Love (Paperback)
Margratia Loudon
R603 Discovery Miles 6 030
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A Practical Dissertation on the Waters of Leamington-Spa; - Including the History of the Springs, a New Analysis of Their... A Practical Dissertation on the Waters of Leamington-Spa; - Including the History of the Springs, a New Analysis of Their Gaseous and Solid Contents, the Rules for Drinking the Waters, Bathing, Diet of the Patients, and Other Regimen (Paperback)
Charles Loudon
R401 Discovery Miles 4 010
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