Over the past three decades, Alan Siegel has become one of the best-known figures in the branding business. He has achieved the stature of both pillar of the establishment and provocative iconoclast, while building a leading brand consultancy, Siegel & Gale, devoted to positioning global companies for competitive success. As consultant, author, and commentator, Alan's influence extends from advising organizations such as Xerox, American Express, the National Basketball Association, Caterpillar, The Girl Scouts, and Carnegie Mellon University, to creating guides for the Wall Street Journal on understanding financial markets, to board-level service at American Institute of Graphic Arts, Design Management Institute, Paul Taylor Dance Company, Girls, Inc., and the Authors Guild Foundation and the American Theater Wing, where he is a TONY voter. During the 1970's, Alan pioneered simplification to such daunting documents as insurance policies, bank loan notes, mutual fund prospectuses, and all types of government communications. He criticized corporate executives, lawyers, doctors, technologists, and politicians for their murky jargon, self-important claims, and frustrating communications. During the 1980's, he popularized the idea of "brand voice." And during the 1990's, his firm championed the Internet as a powerful expression of brand strategy.

Over the past three decades, Alan Siegel has become one of the best-known figures in the branding business. He has achieved the stature of both pillar of the establishment and provocative iconoclast, while building a leading brand consultancy, Siegel & Gale, devoted to positioning global companies for competitive success. As consultant, author, and commentator, Alan's influence extends from advising organizations such as Xerox, American Express, the National Basketball Association, Caterpillar, The Girl Scouts, and Carnegie Mellon University, to creating guides for the Wall Street Journal on understanding financial markets, to board-level service at American Institute of Graphic Arts, Design Management Institute, Paul Taylor Dance Company, Girls, Inc., and the Authors Guild Foundation and the American Theater Wing, where he is a TONY voter. During the 1970's, Alan pioneered simplification to such daunting documents as insurance policies, bank loan notes, mutual fund prospectuses, and all types of government communications. He criticized corporate executives, lawyers, doctors, technologists, and politicians for their murky jargon, self-important claims, and frustrating communications. During the 1980's, he popularized the idea of "brand voice." And during the 1990's, his firm championed the Internet as a powerful expression of brand strategy.

Durante las tres ltimas dcadas, Alan Siegel se ha convertido en una de las figuras ms reconocidas dentro del campo del branding y en acrrimo defensor de la comunicacin clara. Mientras se dedicaba a construir Siegel & Gale, una empresa lder en marcas, se destac como uno de los pilares del establishment, lo que no le impidi mostrarse, a la vez, como un iconoclasta provocativo. Su amplio radio de influencia incluye el brindar asesoramiento a organizaciones de la talla de Xerox, American Express, la Asociacin Nacional de Baloncesto (NBA), Caterpillar, las Girl Scouts, y The New School entre otras, al tiempo que crea guas sobre la comprensin de los mercados financieros para The Wall Street Journal e integra las juntas directivas de numerosas instituciones comerciales y culturales. Entre las obras de su autora se cuentan One Man's Eye: Photographs from the Alan Siegel Collection, y Step Right This Way: The Photoghraphs of Edward J. Kelty. "Alan Siegel escribi un libro acerca la simplificacin de lo complejo, y el proceso consiguiente contribuy a la construccin de marcas duraderas en todo el territorio de los Estados Unidos. Verdaderamente, es justo que ahora se haya escrito un libro sobre l." -Craig J. Kelly, Vicepresidente Ejecutivo y Oficial Senior de Marketing (CMO) de SunTrust Banks Inc. "Las biografas son relatos de los xitos y los fracasos de los seres humanos, de cmo prosperan y sobreviven. Estas narraciones nos educan, puesto que no podemos dejar de identificarnos con el protagonista en algn punto. La biografa de Alan Siegel nos cuenta la historia de un hombre que alcanz el xito y el liderazgo en un rea que ni l ni sus amigos haban previsto. Es la historia de las conexiones poderosas, aunque invisibles, entre su pasado y su futuro. Relata, en fin, un desarrollo significativo que servir de inspiracin y confianza a sus lectores." -Bob Kerrey, Presidente de The New School. >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> LOUIS J. SLOVINSKY Louis J. Slovinsky se retir de Time Warner Inc., donde ejerca el cargo de vicepresidente corporativo, ocupndose de la direccin de estudios sobre identidad para Time Inc. y Time Warner Inc. Trabaj como analista de marcas para Siegel & Gale y Chermayeff & Geismar, y escribi tambin, como colaborador independiente, para Corporate Branding Partnership.