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Clothes are inherently geographical objects, yet few of us consider
the social and economic significance of their journey from design
to production to consumption. The Geographies of Fashion is the
first in-depth study of fashion economies from a geographer's
perspective, exploring the complex relationship between our
attachment to the clothes we own, love and desire, and their
geographic and economic ties. How far does a garment physically
travel from factory to wardrobe? How do clothes come to have social
or economic value and who or what creates it? What are the
geographies of fashion and how do they interact with one another?
This ground-breaking book powerfully reframes fashion spaces, from
the body to the city, digital or virtual space to material
production, positioning fashion at the centre of contemporary
culture and collective identities. Combining contemporary
theoretical approaches with a cutting-edge analysis of
international fashion brands and institutions including Maison
Martin Margiela, Zara, Louis Vuitton, ASOS and Savile Row, The
Geographies of Fashion is essential reading for students of
fashion, geography and related disciplines including sociology,
architecture and design.
"Antique', 'vintage', 'previously owned', 'gently used', 'cast-off'
n the world of second hand encompasses as many attitudes as there
are names for it. The popular perception is that second- hand shops
are largely full of junk, yet the rise of vintage fashion and the
increasing desire for consumer individuality show that second hand
shopping is also very much about style. Drawing on six years of
original research, Second-Hand Cultures explores what happens when
the often contradictory motivations behind style and survival
strategies are brought together. What does second hand buying and
selling tell us about the state of contemporary consumption? How do
items that begin life as new get recycled and reclaimed? How do
second hand goods challenge the future of retail consumption and
what do the unique shopping environments in which they are found
tell us about the social relations of exchange?Answering these
questions and many more, this book fills a major gap in consumption
studies. Gregson and Crewe argue that second hand cultures are
critical to any understanding of how consumption is actually
practised. Following the life stories of goods as they travel into
and through second hand sites, the authors look at the work of
traders as well as consumers' investments in second hand
merchandise n including gifting and collecting as well as rituals
of personalization and possession. Through its revealing
investigation into the practices and customs that make up these
unconventional retail worlds, this much-needed study carefully
unpacks the persuasive allure of the 'previously owned'.
"Antique', 'vintage', 'previously owned', 'gently used', 'cast-off'
n the world of second hand encompasses as many attitudes as there
are names for it. The popular perception is that second- hand shops
are largely full of junk, yet the rise of vintage fashion and the
increasing desire for consumer individuality show that second hand
shopping is also very much about style. Drawing on six years of
original research, Second-Hand Cultures explores what happens when
the often contradictory motivations behind style and survival
strategies are brought together. What does second hand buying and
selling tell us about the state of contemporary consumption? How do
items that begin life as new get recycled and reclaimed? How do
second hand goods challenge the future of retail consumption and
what do the unique shopping environments in which they are found
tell us about the social relations of exchange?
Answering these questions and many more, this book fills a major
gap in consumption studies. Gregson and Crewe argue that second
hand cultures are critical to any understanding of how consumption
is actually practised. Following the life stories of goods as they
travel into and through second hand sites, the authors look at the
work of traders as well as consumers' investments in second hand
merchandise n including gifting and collecting as well as rituals
of personalization and possession. Through its revealing
investigation into the practices and customs that make up these
unconventional retail worlds, this much-needed study carefully
unpacks the persuasive allure of the 'previously owned'.
Clothes are inherently geographical objects, yet few of us consider
the social and economic significance of their journey from design
to production to consumption. The Geographies of Fashion is the
first in-depth study of fashion economies from a geographer's
perspective, exploring the complex relationship between our
attachment to the clothes we own, love and desire, and their
geographic and economic ties. How far does a garment physically
travel from factory to wardrobe? How do clothes come to have social
or economic value and who or what creates it? What are the
geographies of fashion and how do they interact with one another?
This ground-breaking book powerfully reframes fashion spaces, from
the body to the city, digital or virtual space to material
production, positioning fashion at the centre of contemporary
culture and collective identities. Combining contemporary
theoretical approaches with a cutting-edge analysis of
international fashion brands and institutions including Maison
Martin Margiela, Zara, Louis Vuitton, ASOS and Savile Row, The
Geographies of Fashion is essential reading for students of
fashion, geography and related disciplines including sociology,
architecture and design.
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