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Managing Religious Tourism (Hardcover)
Maureen Griffiths, Peter Wiltshier; Contributions by Silvia Aulet, Lucrezia Lopez, Xose M. Santos, …
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R3,012
Discovery Miles 30 120
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Ships in 12 - 17 working days
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Managing Religious Tourism provides a global view of the tools and
resources used in demand and supply management, in the context of
pilgrimage and religious tourism. With a focus on toolkits and best
practices, the book reinforces the quality of service provision and
offers a reflection on consumers' perspectives and what drives
their purchasing decisions with regards to a variety of
destinations. These central themes are complemented by an
understanding of management responses to consumer behaviour and
mobility, accessibility, individualism and tourism for both sacred
and secular purposes. The book also examines the ways in which
networks, partnerships and the conceptual stakeholder approach can
be employed by religious tourism suppliers working with destination
management organisations. The text promotes sustainable development
and a triple bottom line focus, with all chapters supporting policy
for framing development. Key features include: - Global perspective
on tools as well as management approaches and techniques. -
Emphasis on sustainability in connecting sacred and secular
consumers. - Focus on promoting learning and development within
this important tourism sector.
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