Communication is of vital importance for everyone. It is omnipresent and exerts enormous influence on the way we think and act - from interpersonal relationships to consumer behavior. Marketing comes into play whenever something is to be sold. It lays out the course of action, determines the goals, and develops the strategies by which these goals can be attained as quickly and effectively as possible.

In Communicational Marketing, Luigi Carlo De Micco combines both of these factors. Like other marketing approaches, communicational marketing is concerned with the advertising and selling of products and services. But unlike conventional advertising methods, the starting point for communicational marketing is not the individual psyche but rather the inter-communicational processes that have a lasting effect on the behavior of those involved.

De Micco explains the role played by communication in modern marketing and the mechanisms that have to be taken into account. He shows the reasons for the failure of marketing ideas by analyzing the paradoxes in well-known advertising approaches, and provides the reader with communication-oriented marketing strategies.

Communicational marketing presupposes a competent, self-directed buyer who categorically rejects suggestion and who is able to recognize manipulation whenever he or she is exposed to it.

"Finding and convincing investors" is a practical book, whereby the reader gains an insight into how investors think and make decisions. The author, who introduced his own company on the Stock Exchange back in 2000, has himself been active for over ten years as a consultant and investor in various industries. He further was as an entrepreneur, also successful from the onset in acquiring capital for his growth plans; he as such knows both sides of the capital market. In "Finding and convincing investors," the reader learns from the perspective of an experienced investor, what is factors in terms of ideas, innovations, businesses or growth plans are important, when attracting investors. The book describes various forms of investment and financing opportunities, including the IPO, and explains the main points that differentiate the various types of investors. The reader is given practical support for his financing, from selection of a suitable investor, through the conception and communication of a capital market-oriented corporate presentation (equity story), up to the optimal presentation of a business plan. The most important success factors in persuading investors are discussed and elaborated on using practical examples. The focus is less on the technical, but rather more on the communicative aspects, which are the crucial success factors.

Communication is of vital importance for everyone. It is omnipresent and exerts enormous influence on the way we think and act - from interpersonal relationships to consumer behavior. Marketing comes into play whenever something is to be sold. It lays out the course of action, determines the goals, and develops the strategies by which these goals can be attained as quickly and effectively as possible.

In Communicational Marketing, Luigi Carlo De Micco combines both of these factors. Like other marketing approaches, communicational marketing is concerned with the advertising and selling of products and services. But unlike conventional advertising methods, the starting point for communicational marketing is not the individual psyche but rather the inter-communicational processes that have a lasting effect on the behavior of those involved.

De Micco explains the role played by communication in modern marketing and the mechanisms that have to be taken into account. He shows the reasons for the failure of marketing ideas by analyzing the paradoxes in well-known advertising approaches, and provides the reader with communication-oriented marketing strategies.

Communicational marketing presupposes a competent, self-directed buyer who categorically rejects suggestion and who is able to recognize manipulation whenever he or she is exposed to it.

In Cum obţii ce-ţi propui" este vorba despre puternicele instrumente ale comunicării, despre mecanismele si legile ei. Şi desigur despre incredibilele rezultate care pot fi atinse, in măsura in care iţi sunt cunoscute şi stăpaneşti instrumentele comunicării. Autorul vă introduce in mod practic şi cu mult umor tot mai adanc in lumea comunicării şi vă arată cum, cu ajutorul ei, puteţi obţine ceea ce vă propuneţi. Chiar daca este vorba despre comunicarea cu prieteni sau cu membrii familiei, cu parteneri de afaceri, clienţi sau politicieni, ba chiar daca este vorba despre şantajişti sau gangsteri - cine stăpaneşte partitura comunicării, va avea o metodă mai facilă şi mai eficientă de a-şi convinge interlocutorul. Luigi Carlo De Micco si Viorica Ancuţa Circu ne infăţişează omul nu doar ca produs al psihicului său individual, ci şi prin comportamentul său, ca relaţie interdependentă cu mediul său comunicaţional. Sunt prezentate metode, care permit modificarea opiniilor, perspectivelor sau chiar a tiparelor comportamentale ale respectivului partener din cadrul procesului de comunicare, inspre avantajul propriu. Cartea vă arată cum puteţi folosi comunicarea in mod strategic, tactic si bine determinat, pentru a vă atinge mai rapid şi mai eficient ţelurile in sfera privată, profesională, politică sau de afaceri.