The best brands evoke the emotions of their customers by tapping into their hearts and minds. Individuals connect with brands the same way they connect with people. As a marketer, it's your responsibility to cultivate that relationship with your consumers. In this book, marketing and brand strategist Lydia Michael breaks down the process of building culturally inclusive, long-lasting consumer-brand relationships. Brand Love describes how brands appeal to the emotions of their consumers and why everybody benefits when brands earn the love of their customers. The author explains what marketers need to do to make consumers fall for their brands. The book builds on in-depth brand interviews and insights from companies such as Huda Beauty, LEGO and Toyota. She also shares what she has learned through client work and her observations in multicultural settings. Offering insight into the use of emotional and rational drivers, she introduces a "brand love" model designed to inspire brand loyalty and advocacy. With emotional elements such as humanization, personalization and trust alongside rational elements like relevance, differentiation and innovation, the author highlights the best ways to create or reinforce brand love to help your organization remain profitable and a source of inspiration, even during challenging times. Whether you're a marketer for a big or small brand, Brand Love will show you how to capture the hearts of your customers.

The best brands evoke the emotions of their customers by tapping into their hearts and minds. Individuals connect with brands the same way they connect with people. As a marketer, it's your responsibility to cultivate that relationship with your consumers. In this book, marketing and brand strategist Lydia Michael breaks down the process of building culturally inclusive, long-lasting consumer-brand relationships. Brand Love describes how brands appeal to the emotions of their consumers and why everybody benefits when brands earn the love of their customers. The author explains what marketers need to do to make consumers fall for their brands. The book builds on in-depth brand interviews and insights from companies such as Huda Beauty, LEGO and Toyota. She also shares what she has learned through client work and her observations in multicultural settings. Offering insight into the use of emotional and rational drivers, she introduces a "brand love" model designed to inspire brand loyalty and advocacy. With emotional elements such as humanization, personalization and trust alongside rational elements like relevance, differentiation and innovation, the author highlights the best ways to create or reinforce brand love to help your organization remain profitable and a source of inspiration, even during challenging times. Whether you're a marketer for a big or small brand, Brand Love will show you how to capture the hearts of your customers.

The beginning of the emotionally charged and highly erotic contemporary romance Surrender trilogy, in which love and trust are the most dangerous games of all...
With a dark past that would have shattered most people, Evelyn "Scout" Keats is doing what no one in her bleak world thinks possible--getting off the streets and leaving her impoverished life behind. She's a new maid at the luxurious Patras Hotel and aims to keep her job no matter what. But that doesn't mean she's going to sacrifice her dignity, or let anyone into her heart. The risk of losing either is just too great.
When hotel tycoon Lucian Patras discovers Evelyn in a compromising position, he uses everything at his disposal to seduce her--a proposition that both surprises and frightens her.
Ignorant to her true circumstances, Lucian relentlessly pursues Scout as a prize to be won. But he is soon given an unforgettable lesson in love and sacrifice when he learns how far Scout has gone to gain her independence and discovers that there are some things money can never buy.

The conclusion of the savage, sensual Surrender trilogy in which betrayal, pain, and vengeance threaten to destroy a passion between two damaged souls...
Evelyn "Scout" Keats thought she finally found her long-sought happiness in billionaire Lucian Patras. But even though Lucian has always treated her like a queen, she has discovered she is nothing more than a pawn in his own secret game.
Worse, her long-time friend and supposed shining knight, Parker Hughes has also used her for his own interests by playing a part in Lucian's game. Everyone's honor is suspect, and no one can be trusted. It is Scout's worst nightmare come to life.
As she struggles to comprehend the cost of a broken heart and the value of love, she must choose, once and for all, how much her pride can endure--and how much she is willing to risk to be truly happy.