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Write 10K in a Day - Avoid Burnout (Large print, Hardcover, Large type / large print edition): Lydia Michaels Write 10K in a Day - Avoid Burnout (Large print, Hardcover, Large type / large print edition)
Lydia Michaels
R1,650 Discovery Miles 16 500 Ships in 10 - 15 working days
Brand Love - Building Strong Consumer-Brand Connections (Paperback): Lydia Michael Brand Love - Building Strong Consumer-Brand Connections (Paperback)
Lydia Michael
R858 Discovery Miles 8 580 Ships in 10 - 15 working days

The best brands evoke the emotions of their customers by tapping into their hearts and minds. Individuals connect with brands the same way they connect with people. As a marketer, it's your responsibility to cultivate that relationship with your consumers. In this book, marketing and brand strategist Lydia Michael breaks down the process of building culturally inclusive, long-lasting consumer-brand relationships. Brand Love describes how brands appeal to the emotions of their consumers and why everybody benefits when brands earn the love of their customers. The author explains what marketers need to do to make consumers fall for their brands. The book builds on in-depth brand interviews and insights from companies such as Huda Beauty, LEGO and Toyota. She also shares what she has learned through client work and her observations in multicultural settings. Offering insight into the use of emotional and rational drivers, she introduces a "brand love" model designed to inspire brand loyalty and advocacy. With emotional elements such as humanization, personalization and trust alongside rational elements like relevance, differentiation and innovation, the author highlights the best ways to create or reinforce brand love to help your organization remain profitable and a source of inspiration, even during challenging times. Whether you're a marketer for a big or small brand, Brand Love will show you how to capture the hearts of your customers.

Brand Love - Building Strong Consumer-Brand Connections (Hardcover): Lydia Michael Brand Love - Building Strong Consumer-Brand Connections (Hardcover)
Lydia Michael
R2,026 Discovery Miles 20 260 Ships in 9 - 17 working days

The best brands evoke the emotions of their customers by tapping into their hearts and minds. Individuals connect with brands the same way they connect with people. As a marketer, it's your responsibility to cultivate that relationship with your consumers. In this book, marketing and brand strategist Lydia Michael breaks down the process of building culturally inclusive, long-lasting consumer-brand relationships. Brand Love describes how brands appeal to the emotions of their consumers and why everybody benefits when brands earn the love of their customers. The author explains what marketers need to do to make consumers fall for their brands. The book builds on in-depth brand interviews and insights from companies such as Huda Beauty, LEGO and Toyota. She also shares what she has learned through client work and her observations in multicultural settings. Offering insight into the use of emotional and rational drivers, she introduces a "brand love" model designed to inspire brand loyalty and advocacy. With emotional elements such as humanization, personalization and trust alongside rational elements like relevance, differentiation and innovation, the author highlights the best ways to create or reinforce brand love to help your organization remain profitable and a source of inspiration, even during challenging times. Whether you're a marketer for a big or small brand, Brand Love will show you how to capture the hearts of your customers.

Calamity Rayne Back Again (Large print, Paperback, Large type / large print edition): Lydia Michaels Calamity Rayne Back Again (Large print, Paperback, Large type / large print edition)
Lydia Michaels
R671 Discovery Miles 6 710 Ships in 10 - 15 working days
Bang (Large print, Large type / large print edition): Lydia Michaels Bang (Large print, Large type / large print edition)
Lydia Michaels
R583 Discovery Miles 5 830 Ships in 10 - 15 working days
Something Borrowed (Large print, Large type / large print edition): Lydia Michaels Something Borrowed (Large print, Large type / large print edition)
Lydia Michaels
R763 Discovery Miles 7 630 Ships in 10 - 15 working days
Write 10K in a Day Author Planner (Paperback): Lydia Michaels Write 10K in a Day Author Planner (Paperback)
Lydia Michaels
R808 Discovery Miles 8 080 Ships in 10 - 15 working days
Calamity Rayne Gets a Life (Large print, Paperback, Large type / large print edition): Lydia Michaels Calamity Rayne Gets a Life (Large print, Paperback, Large type / large print edition)
Lydia Michaels
R759 Discovery Miles 7 590 Ships in 10 - 15 working days
Blind (Paperback, 2nd ed.): Lydia Michaels Blind (Paperback, 2nd ed.)
Lydia Michaels
R764 Discovery Miles 7 640 Ships in 10 - 15 working days
La Vie en Rose - Life in Pink (Large print, Paperback, Large type / large print edition): Lydia Michaels La Vie en Rose - Life in Pink (Large print, Paperback, Large type / large print edition)
Lydia Michaels
R761 Discovery Miles 7 610 Ships in 10 - 15 working days
Side Squeeze - Small Town Romance (Paperback): Lydia Michaels Side Squeeze - Small Town Romance (Paperback)
Lydia Michaels
R623 Discovery Miles 6 230 Ships in 10 - 15 working days
British Professor (Paperback): Lydia Michaels British Professor (Paperback)
Lydia Michaels
R647 Discovery Miles 6 470 Ships in 10 - 15 working days
Broken Man (Paperback): Lydia Michaels Broken Man (Paperback)
Lydia Michaels
R648 Discovery Miles 6 480 Ships in 10 - 15 working days
Hard Fix (Paperback): Lydia Michaels Hard Fix (Paperback)
Lydia Michaels
R648 Discovery Miles 6 480 Ships in 10 - 15 working days
Intentional Risk (Paperback): Lydia Michaels Intentional Risk (Paperback)
Lydia Michaels
R625 Discovery Miles 6 250 Ships in 10 - 15 working days
Irish Rogue (Paperback): Lydia Michaels Irish Rogue (Paperback)
Lydia Michaels
R716 Discovery Miles 7 160 Ships in 10 - 15 working days
Beautiful Distraction (Paperback): Lydia Michaels Beautiful Distraction (Paperback)
Lydia Michaels
R647 Discovery Miles 6 470 Ships in 10 - 15 working days
Almost Priest (Paperback): Lydia Michaels Almost Priest (Paperback)
Lydia Michaels
R649 Discovery Miles 6 490 Ships in 10 - 15 working days
Write 10K in a Day - Black & White Paperback Edition (Paperback): Lydia Michaels Write 10K in a Day - Black & White Paperback Edition (Paperback)
Lydia Michaels
R609 Discovery Miles 6 090 Ships in 10 - 15 working days
Pining For You (Large print, Paperback, Large type / large print edition): Lydia Michaels Pining For You (Large print, Paperback, Large type / large print edition)
Lydia Michaels
R645 Discovery Miles 6 450 Ships in 10 - 15 working days
Write 10K in a Day Workbook (Paperback): Lydia Michaels Write 10K in a Day Workbook (Paperback)
Lydia Michaels
R672 Discovery Miles 6 720 Ships in 10 - 15 working days
Love Me Nots (Large print, Paperback, Large type / large print edition): Lydia Michaels Love Me Nots (Large print, Paperback, Large type / large print edition)
Lydia Michaels
R566 Discovery Miles 5 660 Ships in 10 - 15 working days
Wake My Heart (Paperback): Lydia Michaels Wake My Heart (Paperback)
Lydia Michaels
R712 Discovery Miles 7 120 Ships in 10 - 15 working days
The Best Man (Paperback): Lydia Michaels The Best Man (Paperback)
Lydia Michaels
R555 Discovery Miles 5 550 Ships in 10 - 15 working days
Sugar (Paperback): Lydia Michaels Sugar (Paperback)
Lydia Michaels
R728 Discovery Miles 7 280 Ships in 10 - 15 working days
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