This is the first in-depth analysis of major French- and English-Canadian news companies to show the impact of cross-media ownership on the diversity of new content. Surprisingly, the study lays to rest fears over content convergence of newspaper and television network ownership by Canadian media giants Canwest Global, CTVglobemedia, and Quebecor. Content-sharing between newspaper and television properties of these giant companies did not occur. This leads the authors to examine why, and to assess problems that mass media in Canada will likely face in the coming years, particularly as newsrooms strive to adapt to new media and the online environment. Policy makers, media executives, and journalism students and professors will find this study invaluable.

Focusing primarily on the political orientation of journalists, Miljan and Cooper investigate the link between what journalists believe about politics and how they report political issues. Using data gathered from interviews with over 800 Canadians and some 270 journalists, the authors compare how the attitudes of journalists differ from those of the general population, and how the journalists' opinions influence the daily news. By examining the way they respond to questions on the economy, social issues and national unity, and comparing these responses with how the stories were reported in Canadian news outlets, the book arrives at the controversial conclusion that journalists, moreso than the owners of the media, are the architects of the news, engineering not only its drama, but also its ideological thrust.