'Fashion Window Shopping' showcases the most creative and unconventional retail shop window designs and merchandises from all over the world. The selected examples are marked by extraordinary visual inventiveness and functionality. How to present an idea or a product, to communicate its meaning, to show its beauty, and, ideally, to increase sales are fully illustrated within this stunning book.

'Promotion' unveils the most creative and unconventional promotion strategies with perfect design execution from all over the world. The book searches out the stories behind each visual message, wondering how and why they influence and inspire. Featured projects focus on the influence and impact of each visual message through their individual strategic approaches.