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This timely book provides a comprehensive overview of the
activities of the major foreign forces active in contemporary
Sub-Saharan Africa. Stimulated by the abundance of reports in the
media criticizing China's presence in Sub-Saharan Africa, there is
an analysis of China's involvement in the region compared to the
largest Western players: the United States, the World Bank and the
International Monetary Fund. China has only been economically
active in Sub-Saharan Africa since the 1990s, while the United
States, the World Bank and the International Monetary Fund have
been active since the 1950s. Indeed, the World Bank has been the
major lender for development during the whole period. The book
explores how these foreign interests have assisted with, or
hindered progress towards, addressing the challenges facing the
region. These challenges include high rates of poverty and low
levels of human development, loss of political and economic
sovereignty, periodic sluggish economic development, government
indebtedness, illegal financial flows and corruption, the resource
curse, environmental destruction and climate change. The approach
is interdisciplinary and emphasises the key development issues:
social, economic and environmental sustainability. An audit
approach is used to explore changes within China and the West since
the 1950s and evaluate their impact on Sub-Saharan Africa.China
versus the US, World Bank and IMF in Sub-Saharan Africa is an
important reference for academics, researchers and students. It is
also written in an accessible style that is suitable for the
general reader.
Brazil, Russia, India and China are four of the largest and most
dynamic contemporary emerging economies in the world. Strong
economic growth in each of these economies has been accompanied by
the expansion of the advertising and consumer goods sectors. Using
a series of country studies, this book explores the dynamics of
global capitalism from the perspective of global advertising. The
book highlights the on-going expansion of advertising and
consumerism against the wider socio-economic, political and
cultural contexts. It provides fresh insights about contemporary
global priorities, and argues that advertising plays a key role
linking culture and the economy. By presenting individual case
studies of advertising campaigns, it offers examples of the
globalisation of specific brands. Environmental implications of the
expansion of advertising and its role in stimulating consumerism
are explored in the context of the four emerging economies. The
book compares and contrasts the individual country profiles, and
makes an assessment of the validity of the argument regarding their
projected importance and the likelihood of their future dominance
of the global economy.
Brazil, Russia, India and China are four of the largest and most
dynamic contemporary emerging economies in the world. Strong
economic growth in each of these economies has been accompanied by
the expansion of the advertising and consumer goods sectors. Using
a series of country studies, this book explores the dynamics of
global capitalism from the perspective of global advertising. The
book highlights the on-going expansion of advertising and
consumerism against the wider socio-economic, political and
cultural contexts. It provides fresh insights about contemporary
global priorities, and argues that advertising plays a key role
linking culture and the economy. By presenting individual case
studies of advertising campaigns, it offers examples of the
globalisation of specific brands. Environmental implications of the
expansion of advertising and its role in stimulating consumerism
are explored in the context of the four emerging economies. The
book compares and contrasts the individual country profiles, and
makes an assessment of the validity of the argument regarding their
projected importance and the likelihood of their future dominance
of the global economy.
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