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Given its importance for consumer satisfaction and thus brand
success, apparel fit is a major challenge for retailers and brands
across the industry. Consequently there have been major
developments in sizing research and how it can be used in apparel
design. This book reviews how these developments are affecting
clothing design for different groups of consumers.
Part one identifies various aspects of body shape, size, volume and
the psychological aspects of designing apparel. This section covers
topics such as body shape and its influence on apparel size and
consumer choices, sizing systems, body shape and weight
distribution (with a discussion of the Body Volume Index (BVI)
versus the Body Mass Index (BMI)), and the psychological and
sociological factors influencing consumers choice of apparel. Part
two outlines the challenges in understanding the sizing and shape
requirements and choices of particular customer groups. This
section discusses apparel designed for infants and children, older
consumers, overweight and obese consumers, plus size Black and
Latino women, apparel design for Asian and Caucasian ethnic groups,
sizing requirements for male apparel, maternity apparel, intimate
apparel for varying body shapes, and the challenges of designing
headwear to fit the size and shape of Western and Asian
populations.
Designing apparel for consumers provides an invaluable reference
for apparel designers, manufacturers, and R&D managers in the
textile industry, as well as postgraduate students and academic
researchers in textiles.
Reviews developments affecting clothing design for different groups
of consumersIdentifies various aspects of body shape, size, volume
and the psychological aspects of designing apparelOutlines the
challenges in understanding sizing and shape requirements and
choices of particular customer groups"
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