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Fair Trade In CSR Strategy of Global Retailers shows how retailers
can improve the success of their fair trade strategy. Using Polish
market research, the authors analyze the aggressive and detrimental
competition between retailers such as Ikea, and Tesco to emphasize
the benefits of CSR strategy for stakeholders and society at large.
Fair Trade In CSR Strategy of Global Retailers shows how retailers
can improve the success of their fair trade strategy. Using Polish
market research, the authors analyze the aggressive and detrimental
competition between retailers such as Ikea, and Tesco to emphasize
the benefits of CSR strategy for stakeholders and society at large.
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