In the modern world of business, customer service has become one of the few ways left to differentiate your company from that of your competition. What's so astounding is how many entities treat customer service as an aspect of their businesses that they have to endure instead of the powerful tool for market dominance that it can be. Here's what this means for you: Use the information in this book to change the way you look at customer service. The lessons you'll find inside will open your eyes and show you that customer service isn't just something your company has to have, but a mighty weapon you can use to beat the hell out of your competition.