A fresh step-by-step guide for identifying your nonprofit's planned giving prospects and inspiring them to give generously

"Donor-Centered Planned Gift Marketing "helps nonprofit organizations move beyond traditional marketing techniques that have historically yielded only modest results and reveals how putting the focus on the donor can produce the best outcomes for all. Here, nonprofits new to gift planning will learn to market effectively from the start while those with established programs will discover ways to enhance their efforts. You will learn about various donor-centered marketing channels and techniques, as well as how to generate internal support for an improved planned gift marketing effort. Full of useful and proven tips you can implement for immediate resultsOffers practical tools including forms and checklistsIncludes a worksheet to help organizations calculate their planned giving potential

Sharing the latest research findings, this book shows you how to identify who your planned giving prospects are. You will learn how to effectively focus on them through meaningful communication that ultimately inspires them to give-and give more.

Now in its fourth edition, Surfactants and Interfacial Phenomena explains why and how surfactants operate in interfacial processes (such as foaming, wetting, emulsion formation and detergency), and shows the correlations between a surfactant's chemical structure and its action. Updated and revised to include more modern information, along with additional three chapters on Surfactants in Biology and Biotechnology, Nanotechnology and Surfactants, and Molecular Modeling with Surfactant Systems, this is the premier text on the properties and applications of surfactants. This book provides an easy-to-read, user-friendly resource for industrial chemists and a text for classroom use, and is an unparalleled tool for understanding and applying the latest information on surfactants. Problems are included at the end of each chapter to enhance the reader s understanding, along with many tables of data that are not compiled elsewhere. Only the minimum mathematics is used in the explanation of topics to make it easy-to-understand and very user friendly.