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Consumer Perception of the state-owned Bangladesh Television network (Paperback): Dewan Mehrab Ashrafi, MD Atiqur Rahman Sarker Consumer Perception of the state-owned Bangladesh Television network (Paperback)
Dewan Mehrab Ashrafi, MD Atiqur Rahman Sarker
R1,019 Discovery Miles 10 190 Ships in 10 - 15 working days
Entrepreneurship in Restaurant Business (Paperback): MD Atiqur Rahman Sarker Entrepreneurship in Restaurant Business (Paperback)
MD Atiqur Rahman Sarker
R1,282 Discovery Miles 12 820 Ships in 10 - 15 working days

Restaurant business in Bangladesh has long history, but this sector is currently growing due to the rising market demand and growth. Many new restaurants are launched both at urban areas and country sides of Bangladesh at present, and doing the food business has become a recent trend among the entrepreneurs. Through this research project, entrepreneur's aspirations for doing the restaurant business in Bangladesh have been identified. At the same time, the major obstacles faced by the restaurateurs and the key success factors of restaurant business in Bangladesh have also been pin-pointed in this book. All of these issues are analyzed based upon the opinions and information provided by the interviewers (restaurateurs), Bangladesh Restaurant Owner's Association (BROA) and Bangladesh Beaurue of Statistics (BBS). Throughout this book, an overview of restaurant business in Bangladesh has been drawn with recommendations for further entrepreneurial development in this sector.

Sustainability and Growth of Low Cost Airlines (Paperback): MD Atiqur Rahman Sarker, Varalaxmi Pillai Sustainability and Growth of Low Cost Airlines (Paperback)
MD Atiqur Rahman Sarker, Varalaxmi Pillai
R1,779 Discovery Miles 17 790 Ships in 10 - 15 working days

The main objective of this study was to predict the sustainability of low cost airlines and to identify the future growth options for Low Cost Carriers. For this purpose, the research focused on the global low cost airline industry with regards to their macro environment, business models, competitive stance, and industry life cycle. Industry specialists and consumers both believe that LCC's have benefited the industry by providing low fares and made air travel affordable. However both set of respondents also agree on the need for focus on CRM as a means for being sustainable. The research provided insight on the future opportunities and challenges in each of these regional markets along with the several future industry success and survival factors. The research concludes with two recommendations for LCC's in terms of their future strategy development either reinvigorate their low cost differentiation strategy or innovate to gain a first mover advantage.

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