The serious message for marketing is that this is a textbook-agnostic supplement to Principles of Microeconomics written by an experienced professor who has taught this course to undergraduates at Berkeley for more than 10 years. Professor Olney incorporates her insights and experience in the classroom into this excellent text or supplement for all students interested in learning the key principles of Microeconomics.

This could be used for the Principles course or as a supplement for any course in which students need a refresher.

The key to understanding macroeconomics for business professionals is to view it as a second language. Olney takes this innovative approach as he zeroes in on the concepts, assumptions, and models they'll need to learn. Each chapter begins with the equations and graphs that will enable them to dive into the application of economic principles. "Tip" notes highlight tricks that will help them remember the material, and they'll find common errors to avoid. They'll also be able to test what they've learned by reviewing "Try" questions. This approach will allow business professionals to gain an intuitive understanding of economic ideas that they'll be able use in the field.