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Fair Trade in CSR Strategy of Global Retailers (Paperback, 1st ed. 2015): M. Stefanska, R. Nestorowicz, Magdalena Stefa?Ska Fair Trade in CSR Strategy of Global Retailers (Paperback, 1st ed. 2015)
M. Stefanska, R. Nestorowicz, Magdalena Stefa?Ska
R3,470 Discovery Miles 34 700 Ships in 10 - 15 working days

Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large.

Fair Trade in CSR Strategy of Global Retailers (Hardcover): M. Stefanska, R. Nestorowicz, Magdalena Stefa?Ska Fair Trade in CSR Strategy of Global Retailers (Hardcover)
M. Stefanska, R. Nestorowicz, Magdalena Stefa?Ska
R3,677 Discovery Miles 36 770 Ships in 10 - 15 working days

Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large.

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