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You must read this book before buying any artwork – written by the
world’s leading art-market economist
The must-have business guide for all artists, written by the leading specialist in the global art market Written for artists of all levels, ages and mediums the latest book from bestselling author Magnus Resch explores how artists can have a career in the field they love. He answers the most important questions including: How do I find gallery representation? How do I write an artist statement? How should I price my artworks? And what's the best Instagram strategy? Case studies are drawn from interviews with leading experts and practitioners, including artists, gallerists, and curators. It's an invaluable resource to explain the core business principles of being an artist and reveals how to make it in the art market. This must-have guide includes business advice from the art world’s leading experts, such as Hans Ulrich Obrist, Jeffrey Deitch, Simon de Pury, Mera & Don Rubell, Mr. Brainwash, Oscar Murillo, Sean Scully, Peter Halley, Kenny Scharf, Lucien Smith, Lisa Schiff, Julian Schnabel, Georgina Adam, Katherine Bernhardt, Shirin Neshat, Laurie Simmons, Jordan Wolfson, Jitish Kallat, Zhang Huan, Rashid Johnson, Marilyn Minter, Raymond Pettibon and many more.
What do major artists consider their best kept secret? What is regarded as confidential knowledge among the key players of the global art market? In 100 Secrets of the Art World the most powerful international individuals share their insights with you. This indispensable guide to contemporary art contains exclusive anecdotes, advice and personal stories from artists, museum directors, gallerists, auction house insiders, collectors, and many more. Contributors include Jeff Koons, Zaha Hadid, Marina Abramovic, Olafur Eliasson and John Baldessari, as well as the directors and curators from the Centre Pompidou, the Guggenheim, the Metropolitan Museum, the Tate Modern and the Nationalgalerie. Thoughtful and sometimes critical entries make this informative publication an entertaining read for anyone interested in contemporary art.
The latest edition of the bestselling guide to running a successful gallery, told from the expert perspective of art-world insiders. What makes an art gallery successful? How do galleries ensure their marketing is right? How should galleries best approach new markets and customers, while still serving their loyal clientele? Based on the results of an anonymous survey sent to more than 8,000 galleries in the US, UK, and Germany, Magnus Resch's insightful examination of the business of selling art, newly updated and revised, is a compelling read, with an approach that is both aspirational and practical.
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