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"I know my own mind.
I am able to assess others in a fair and accurate way."
These self-perceptions are challenged by leading psychologists
Mahzarin R. Banaji and Anthony G. Greenwald as they explore the
hidden biases we all carry from a lifetime of exposure to cultural
attitudes about age, gender, race, ethnicity, religion, social
class, sexuality, disability status, and nationality.
"Blindspot" is the authors' metaphor for the portion of the mind
that houses hidden biases. Writing with simplicity and verve,
Banaji and Greenwald question the extent to which our perceptions
of social groups--without our awareness or conscious control--shape
our likes and dislikes and our judgments about people's character,
abilities, and potential.
In "Blindspot, " the authors reveal hidden biases based on their
experience with the Implicit Association Test, a method that has
revolutionized the way scientists learn about the human mind and
that gives us a glimpse into what lies within the metaphoric
blindspot.
The title's "good people" are those of us who strive to align our
behavior with our intentions. The aim of "Blindspot" is to explain
the science in plain enough language to help well-intentioned
people achieve that alignment. By gaining awareness, we can adapt
beliefs and behavior and "outsmart the machine" in our heads so we
can be fairer to those around us. Venturing into this book is an
invitation to understand our own minds.
Brilliant, authoritative, and utterly accessible, "Blindspot" is a
book that will challenge and change readers for years to come.
Praise for "Blindspot"
"Conversational . . . easy to read, and best of all, it has the
potential, at least, to change the way you think about
yourself."--Leonard Mlodinow, "The New York Review of Books"
" "
"Accessible and authoritative . . . While we may not have much
power to eradicate our own prejudices, we can counteract them. The
first step is to turn a hidden bias into a visible one. . . . What
if we're not the magnanimous people we think we are?"--"The
Washington Post"
" "
"Banaji and Greenwald deserve a major award for writing such a
lively and engaging book that conveys an important message: Mental
processes that we are not aware of can affect what we think and
what we do. "Blindspot" is one of the most illuminating books ever
written on this topic."--Elizabeth F. Loftus, Ph.D., distinguished
professor, University of California, Irvine; past president,
Association for Psychological Science; author of "Eyewitness
Testimony"
"A wonderfully cogent, socially relevant, and engaging book that
helps us think smarter and more humanely. This is psychological
science at its best, by two of its shining stars."--David G. Myers,
professor, Hope College, and author of "Intuition: Its Powers and
Perils"
" The authors'] work has revolutionized social psychology, proving
that--unconsciously--people are affected by dangerous
stereotypes."--"Psychology Today
"
"An accessible and persuasive account of the causes of stereotyping
and discrimination . . . Banaji and Greenwald will keep even
nonpsychology students engaged with plenty of self-examinations and
compelling elucidations of case studies and
experiments."--"Publishers Weekly"
"A stimulating treatment that should help readers deal with
irrational biases that they would otherwise consciously
reject."--"Kirkus Reviews"
"From the Hardcover edition."
Navigating the social world requires sophisticated cognitive
machinery that, although present quite early in crude forms,
undergoes significant change across the lifespan. This book will be
the first to report on evidence that has accumulated on an
unprecedented scale, showing us what capacities for social
cognition are present at birth and early in life, and how these
capacities develop through learning in the first years of life. The
volume will highlight what is known about the discoveries
themselves but also what these discoveries imply about the nature
of early social cognition and the methods that have allowed these
discoveries -- what is known concerning the phylogeny and ontogeny
of social cognition. To capture the full depth and breadth of the
exciting work that is blossoming on this topic in a manner that is
accessible and engaging, the editors invited 70 leading researchers
to develop a short report of their work that would be written for a
broad audience. The purpose of this format was for each piece to
focus on a single core message: are babies aware of what is right
and wrong, why do children have the same implicit intergroup
preferences that adults do, what does language do to the building
of category knowledge, and so on. The unique format and accessible
writing style will be appealing to graduate students and
researchers in cognitive psychology, developmental psychology, and
social psychology.
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