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The third edition of this creative and successful textbook provides
a broad overview of entrepreneurship from a theoretical and
practical perspective. Engaging for undergraduates, it embeds
theories of entrepreneurship with tensions and dilemmas, presented
as paradoxes for each chapter. It offers insights into the
entrepreneurial process and challenges readers to assess the
paradoxes and pitfalls encountered on an entrepreneurial journey.
Key benefits include: Opportunities for student involvement through
theory, paradoxes, actions, and exercises Real-life international
case stories by high profile entrepreneurship scholars, such as
William B. Gartner, Saras Sarasvathy, Alain Fayolle, Benson Honig
Latest thinking on phenomena such as sustainability, nascent
entrepreneurship, design thinking, the circular economy and
technology entrepreneurship. All undergraduate students with or
without prior entrepreneurship education can enjoy the many
benefits, puzzles, and insights the book has to offer. It is ideal
for undergraduate students on introductory courses in
entrepreneurship, as well as more advanced students interested in
entrepreneurial opportunities and processes.
The third edition of this creative and successful textbook provides
a broad overview of entrepreneurship from a theoretical and
practical perspective. Engaging for undergraduates, it embeds
theories of entrepreneurship with tensions and dilemmas, presented
as paradoxes for each chapter. It offers insights into the
entrepreneurial process and challenges readers to assess the
paradoxes and pitfalls encountered on an entrepreneurial journey.
Key benefits include: Opportunities for student involvement through
theory, paradoxes, actions, and exercises Real-life international
case stories by high profile entrepreneurship scholars, such as
William B. Gartner, Saras Sarasvathy, Alain Fayolle, Benson Honig
Latest thinking on phenomena such as sustainability, nascent
entrepreneurship, design thinking, the circular economy and
technology entrepreneurship. All undergraduate students with or
without prior entrepreneurship education can enjoy the many
benefits, puzzles, and insights the book has to offer. It is ideal
for undergraduate students on introductory courses in
entrepreneurship, as well as more advanced students interested in
entrepreneurial opportunities and processes.
Aimed primarily at undergraduate students, this highly successful
textbook provides the reader with a broad overview of the
entrepreneurship phenomenon. It focuses on the emergence,
evaluation, and organizing of entrepreneurial opportunities in
various organizational contexts. This thoroughly revised second
edition brings the reader up to date with the newest trends in the
entrepreneurship field and includes four insightful new chapters,
covering: nascent entrepreneurship design thinking public
entrepreneurship entrepreneurship policy. New diagrams and figures
have been added throughout to clarify key concepts and to clearly
illustrate workflow relationships. With real-life international
case stories by high profile entrepreneurship scholars, such as
William B. Gartner, Saras Sarasvathy, Alain Fayolle, Benson Honig,
the book highlights the paradoxes and dilemmas entrepreneurs may
encounter on their entrepreneurial journey. Including student
involvement, theory, paradoxes, actions, and exercises, all
undergraduate students with or without prior entrepreneurship
education can enjoy the many benefits, puzzles, and insights the
book has to offer.
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