The fifth volume of the Academy of International Business Series concentrates on three crucial areas of International Business: organizational issues across multinational enterprises, international market entry strategy and emerging markets. It examines theory and practice in parent-subsidiary relationships, in host country and MNE interactions, and in the organizational response of international business to dynamics in the global economy.

Originally published in 1978, this book explores the relationship between the Gaelic and English spheres of life, from the life of the bilingual Gael, in the confrontation of Highland and Lowland Scotland and the literary expressions of these. It is argued that the picture of Gaelic society that is popularly accepted does not owe its form to any simple observation, but to symbolic and metaphorical requirements imposed by the larger society. Beginning with the birth of the Romantic movement and moving on to modern Gaelic literature and anthropological studies, aspects of the relationship of a dominant to a ‘minority’ culture are raised. The racial stereotypes of Celt and Anglo-Saxon that were widely accepted in the 19th Century are also discussed, and the understanding of how a dominant intellectual world has used Gaelic society in the process of seeking its own definition is pursued through a study of the concepts of ‘folklore’ and the ‘folk’.

Originally published in 1978, this book explores the relationship between the Gaelic and English spheres of life, from the life of the bilingual Gael, in the confrontation of Highland and Lowland Scotland and the literary expressions of these. It is argued that the picture of Gaelic society that is popularly accepted does not owe its form to any simple observation, but to symbolic and metaphorical requirements imposed by the larger society. Beginning with the birth of the Romantic movement and moving on to modern Gaelic literature and anthropological studies, aspects of the relationship of a dominant to a 'minority' culture are raised. The racial stereotypes of Celt and Anglo-Saxon that were widely accepted in the 19th Century are also discussed, and the understanding of how a dominant intellectual world has used Gaelic society in the process of seeking its own definition is pursued through a study of the concepts of 'folklore' and the 'folk'.

These essays examine the importance of historical consicousness and the role of historiography in 'ethnic' situations, exploring the many ways in which ethnic groups select history, write or rewrite it, rescue appropriate or ignore it, forget or traduce it. Drawing on expert knowledge of regions ranging from the Amazon to contemporary Germany, the contributors bring anthropological and historical understanding to answer these questions, and investigate major topics such as the relationship between ethnic, national and state identifications, and the cultural work of creating them. Examples include Afrikaaners and Northern Ireland Protestants, as well as Mormons and Catalans. Bringing together a variety of themes that have recently become the focus of study - ethnicity, the uses and nature of history and the likelihood of objectivity in historical telling - the book will be of great interest ot students in the social sciences, anthropology, politics, history and international relations.

These essays examine the importance of historical consicousness and the role of historiography in 'ethnic' situations, exploring the many ways in which ethnic groups select history, write or rewrite it, rescue appropriate or ignore it, forget or traduce it. Drawing on expert knowledge of regions ranging from the Amazon to contemporary Germany, the contributors bring anthropological and historical understanding to answer these questions, and investigate major topics such as the relationship between ethnic, national and state identifications, and the cultural work of creating them. Examples include Afrikaaners and Northern Ireland Protestants, as well as Mormons and Catalans. Bringing together a variety of themes that have recently become the focus of study - ethnicity, the uses and nature of history and the likelihood of objectivity in historical telling - the book will be of great interest ot students in the social sciences, anthropology, politics, history and international relations.