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The decision-making process in agriculture rests squarely on
information available to farmers, entrepreneurs and policy-makers.
Information can best be considered as a productive resource,
potentially limiting and influencing the efficiency of production,
marketing, processing and administration. Yet it is not an aspect
of agriculture which has been isolated as an autonomous study area.
Indeed, at the production level, the role of information hardly has
been defined and in practice the processing of raw data to provide
useful information is informal and crude. Exceptions do exist,
however, and at all levels in the industry it is possible to detect
a ground swell of demand for improvement. Even where serious and
successful attempts have been made to establish formal information
systems, as, for example, in the case of the agricultural economics
profession in the 1920s and 1930s for national policy-making
purposes, obsolescence has occurred, making the systems
inefficient. Information systems are expensive to establish and to
operate, and where, owing to development of the industry or change
in the type of decision which must be made or advances in the
technology of information systems, inefficiencies have become
obvious, re-evaluation is a matter of urgent concern. The concern
is the greater as agriculture develops and control of production
and marketing becomes more critical: under these conditions,
appropriate decision-support through formal information systems
becomes the keystone for a viable enterprise.
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