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'A serious, thoughtful consumer behaviour text that focuses on
substance rather than what's fashionable in academic circles.'
Professor Byron Sharp, Ehrenberg-Bass Institute, University of
South Australia 'A thought-provoking text that challenges readers
to consider consumer behaviour in new and refreshing ways and
reflect on routine behaviours that occupy so much of daily life -
buying brands, patronising stores, watching adverts, making
recommendations.' Professor Mark Uncles, Deputy Dean, Australian
School of Business, University of New South Wales Written by
respected marketing academics, this popular textbook extends beyond
a basic psychological approach to Consumer Behaviour by providing a
more empirical understanding of the subject, helping students grasp
marketing applications at both individual and market levels. The
fourth edition maintains a strong focus on research, particularly
quantitative methods, helping higher-level students develop
analytical and evidence-based thinking for success in scholarly and
industry-based marketing research. The textbook contains new
examples, exercises and research findings, along with recent
advancements in the digital environment. Suitable for upper
undergraduate and postgraduate students taking courses in consumer
behaviour, as well as doctoral candidates with a focus on consumer
behaviour. Robert East is Emeritus Professor at Kingston University
London, UK. Jaywant Singh is Professor of Marketing at Southampton
Business School, University of Southampton, UK. Malcolm Wright is
Professor of Marketing at Massey University, New Zealand. Marc
Vanhuele is Professor of Marketing at HEC Paris, France.
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Black Boy (Paperback)
Richard Wright; Foreword by John Edgar Wideman; Afterword by Malcolm Wright
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R498
R383
Discovery Miles 3 830
Save R115 (23%)
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Ships in 10 - 15 working days
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'A serious, thoughtful consumer behaviour text that focuses on
substance rather than what's fashionable in academic circles.'
Professor Byron Sharp, Ehrenberg-Bass Institute, University of
South Australia 'A thought-provoking text that challenges readers
to consider consumer behaviour in new and refreshing ways and
reflect on routine behaviours that occupy so much of daily life -
buying brands, patronising stores, watching adverts, making
recommendations.' Professor Mark Uncles, Deputy Dean, Australian
School of Business, University of New South Wales Written by
respected marketing academics, this popular textbook extends beyond
a basic psychological approach to Consumer Behaviour by providing a
more empirical understanding of the subject, helping students grasp
marketing applications at both individual and market levels. The
fourth edition maintains a strong focus on research, particularly
quantitative methods, helping higher-level students develop
analytical and evidence-based thinking for success in scholarly and
industry-based marketing research. The textbook contains new
examples, exercises and research findings, along with recent
advancements in the digital environment. Suitable for upper
undergraduate and postgraduate students taking courses in consumer
behaviour, as well as doctoral candidates with a focus on consumer
behaviour. Robert East is Emeritus Professor at Kingston University
London, UK. Jaywant Singh is Professor of Marketing at Southampton
Business School, University of Southampton, UK. Malcolm Wright is
Professor of Marketing at Massey University, New Zealand. Marc
Vanhuele is Professor of Marketing at HEC Paris, France.
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