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This text is presented in German. It contains papers of a
conference held in Vienna on the occasion of the 100th anniversary
of Alexander Lernet-Holenia's birth. The essays are by: Marianne
Gruber, Wendelin Schmidt-Dengler, Claudia Tuppy, Kai Luehrs-Kaiser,
Martin Esslin, Donald G. Daviau, Krysztof Lipi ski, Helene
Barriere, Rudiger Gorner, Adolf Haslinger, Thomas Hubel, Gerald
Sommer, Walter H. Sokel, Jean-Jacques Pollet, Manfred Muller.
Das Power-Programm fur harte Rechner: Kundenloyalitat steigern,
Potentiale optimal ausschopfen, Marktanteile gezielt ausbauen. Hier
liegt der Schlussel fur ein erfolgreiches Ertrags-Marketing.
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