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This book describes new thinking and practice in Advanced Design
(ADD) - design that is not merely highly developed but anticipates
the future by envisioning novel products and processes. The focus
is especially on the front end of innovation and the search for
solutions in complex pioneering processes using design-related
tools and practices. The book opens by describing these tools, the
approaches that characterize ADD and its historical dimension.
Specific fields in which ADD has flourished are then examined,
exploring the dynamics between research and design. The coverage
ranges from transportation, lighting and electrical appliances
through to business networks, technology parks and the development
of ground-breaking materials. Advance Design is the name of the
research group at the Politecnico di Milano (Italy's largest
technical university) of which the authors are members. It was
chosen to reflect both the "advanced", tangible dimension of design
in terms of modern product development, materials and technologies
and an orientation toward radical innovation through user
involvement and imagination.
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