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This innovative book employs genre as a fruitful lens for exploring
the complexity of science communication online and the new genre
assemblages formed at the interface of multiple genres in digital
environments. Pérez-Llantada and Luzón argue for a
conceptualization of Science 2.0 that views digital genres in
conjunction with other genres, accounting for the ways in which
diverse Internet users choose different points of entry for
accessing information on science of varied depth, views, and
perspectives. Taking Swales’s conceptualization of forms of genre
collectivity as its point of departure, the book puts forward this
new understanding of multisemiotic genre assemblages in digital
science communication, considering dimensions of hypertextuality,
intertextuality, and multimodality in the interdependent relations
between genres. The volume draws on a range of case studies each
with a distinct genre assemblage and social agenda, exploring such
areas as high stakes science, open peer review, science
reproducibility, citizen science, and social media networking.
Offering new directions for future research on genre studies and
digital science communication, Genre Networks: Intersemiotic
Relations in Digital Science Communication will be of interest to
scholars in these fields, as well as those working in
multimodality, language and communication, and languages for
academic purposes.
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