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Why is reality television flourishing in today's expanding media market? Religion and Reality TV: Faith in Late Capitalism argues that the reality genre offers answers to many of life's urgent questions: Why am I important? What gives my life meaning? How do I present my best self to the world? Case studies address these questions by examining religious representations through late capitalist lenses, including the maintenance of the self, the commodification of the sacred, and the performance of authenticity. The book's fourteen essays explore why religious themes proliferate in reality TV, audiences' fascination with "lived religion," and the economics that make religion and reality TV a successful pairing. Chapters also consider the role of race, gender, and religion in the production and reception of programming. Religion and Reality TV provides a framework for understanding the intersection of celebrity, media attention, beliefs, and values. The book will be of interest to students and scholars of religion and media studies, communication, American studies, and popular culture.
In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively faiths have had to become brands - easily recognizable symbols and spokespeople with whom religious prospects can make immediate connections Mara Einstein shows how religious branding has expanded over the past twenty years to create a blended world of commerce and faith where the sacred becomes secular and the secular sacred. In a series of fascinating case studies of faith brands, she explores the significance of branded church courses, such as Alpha and The Purpose Driven Life, mega-churches, and the popularity of the televangelist Joel Olsteen and television presenter Oprah Winfrey, as well as the rise of Kaballah. She asks what the consequences of this religious marketing will be, and outlines the possible results of religious commercialism - good and bad. Repackaging religion - updating music, creating teen-targeted bibles - is justifiable and necessary. However, when the content becomes obscured, religion may lose its unique selling proposition - the very ability to raise us above the market.
"Media Diversity: Economics, Ownership, and the FCC" provides a
detailed analysis of the regulation of diversity and its impact on
the structure and practices within the broadcast television
industry. As deregulation is quickly changing the media landscape,
this volume puts the changing structure of the industry into
perspective through the use of an insider's point of view to
examine how policy and programming get made.
"Media Diversity: Economics, Ownership, and the FCC" provides a
detailed analysis of the regulation of diversity and its impact on
the structure and practices within the broadcast television
industry. As deregulation is quickly changing the media landscape,
this volume puts the changing structure of the industry into
perspective through the use of an insider's point of view to
examine how policy and programming get made.
Why is reality television flourishing in today's expanding media market? Religion and Reality TV: Faith in Late Capitalism argues that the reality genre offers answers to many of life's urgent questions: Why am I important? What gives my life meaning? How do I present my best self to the world? Case studies address these questions by examining religious representations through late capitalist lenses, including the maintenance of the self, the commodification of the sacred, and the performance of authenticity. The book's fourteen essays explore why religious themes proliferate in reality TV, audiences' fascination with "lived religion," and the economics that make religion and reality TV a successful pairing. Chapters also consider the role of race, gender, and religion in the production and reception of programming. Religion and Reality TV provides a framework for understanding the intersection of celebrity, media attention, beliefs, and values. The book will be of interest to students and scholars of religion and media studies, communication, American studies, and popular culture.
In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively, faiths have had to become brands - easily recognizable symbols and spokespeople with whom religious prospects can make immediate connections. Mara Einstein shows how religious branding has expanded over the past twenty years to create a blended world of commerce and faith, where the sacred becomes secular and the secular sacred. In a series of fascinating case studies of faith brands, she explores the significance of branded church courses, such as Alpha and The Purpose Driven Life, mega-churches, and the popularity of the televangelist Joel Olsteen and television presenter Oprah Winfrey, as well as the rise of Kaballah. She asks what the consequences of this religious marketing will be, and outlines the possible results of religious commercialism - good and bad. Repackaging religion - updating music, creating teen-targeted bibles - is justifiable and necessary. However, when the content becomes obscured, religion may lose its unique selling proposition - the very ability to raise us above the market.
Pink ribbons, red dresses, and greenwashing - American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74 per cent. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No"! In "Compassion, Inc", she outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. She takes us through the unseen ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. She also discusses companies that truly do make the world a better place, and those that just pretend to.
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