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Strategisches Nachhaltigkeits-Management in Der Automobilindustrie - Eine Empirische Untersuchung (German, Paperback, 2006... Strategisches Nachhaltigkeits-Management in Der Automobilindustrie - Eine Empirische Untersuchung (German, Paperback, 2006 ed.)
Prof Dr Ulrich Steger; Marc Brunner
R2,409 Discovery Miles 24 090
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Marc Brunner analysiert empirisch den Einfluss des Konzepts der Nachhaltigkeit auf die Unternehmensstrategien globaler Automobilunternehmen. Er entwickelt Instrumente fur ein strategisches Management, das sich starker als bislang am Konzept der Nachhaltigkeit ausrichtet.

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