Die Automation von Marketing und Sales ist in Zukunft erfolgsentscheidend. Nur so koennen B2B-Unternehmen dem Wettbewerbsdruck weiterhin standhalten. Doch der Aufbau eines digitalen Marketing- und Salesprozesses ist aufwendig und komplex und stellt insbesondere kleinere B2B-Unternehmen vor die herausfordernde Frage: Wie kann die Digitalisierung moeglichst kosteneffizient vorangetrieben werden? Anhand von Erfahrungswerten aus uber 100 B2B-Digitalisierungsprojekten haben Laura Mader und Marc Gasser das Modell der digitalen B2B-Roadmap entwickelt - eine Schritt-fur-Schritt-Anleitung fur die Planung, Steuerung und Skalierung von digitalem Marketing und Sales. Mithilfe der digitalen B2B-Roadmap Leads automatisiert entlang der Customer-Journey fuhren, einen Wettbewerbsvorteil erreichen und den Umsatz steigern. Dieses Buch ist fur B2B-Unternehmer, Visionare und Impulsgeber, die veraltete Marketing- und Salesmodelle auf den Kopf stellen und Innovation effizient vorantreiben wollen.

Aristotle is famous for thinking that all our knowledge comes from perception. But it's not immediately clear what this view is meant to entail. It's not clear, for instance, what perception is supposed to contribute to the more advanced forms of knowledge that derive from it. Nor is it clear how we should understand the nature of its contribution-what it might mean to say that these more advanced forms of knowledge are "derived from" or "based on" what we perceive. Aristotle is often thought to have disappointingly little to say on these matters. Gasser-Wingate makes the case that this thought is mistaken: a coherent and philosophically attractive view of perceptual knowledge can be found in the various texts in which Aristotle discusses perception's role in animal life, the cognitive resources on which it does and does not depend, and the relation it bears to practical and theoretical modes of understanding. Aristotle's Empiricism offers a sustained examination of these discussions and their epistemological, psychological, and ethical implications. It defends an interpretation of Aristotle as a moderate sort of empiricist, who thinks we can develop sophisticated forms of knowledge by broadly perceptual means-and that we therefore share an important part of our cognitive lives with nonrational animals-but also holds that our intellectual powers allow us to surpass these animals in certain ways and thereby develop distinctively human forms of understanding.