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Strategisches Interaktives Direktmarketing in der Gebrauchsguterindustrie - Einfluss des Database Marketing und der Neuen... Strategisches Interaktives Direktmarketing in der Gebrauchsguterindustrie - Einfluss des Database Marketing und der Neuen elektronischen Medien (German, Paperback, 2005 ed.)
Prof Dr Joerg Link; Marc Oschmann
R2,201 Discovery Miles 22 010
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Marc Oschmann sieht das strategische Direktmarketing als unternehmerisches Gesamtkonzept, das die klassischen Regeln des Marketing ausser Kraft setzen wird. Er zeigt, dass signifikante strukturelle Veranderungen der Aufgabenverteilung von Herstellern und Handlern in der Absatzwertschopfungskette vorgezeichnet sind

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