|
Showing 1 - 2 of
2 matches in All Departments
With its practical orientation and scope, Applied Public Relations
is the ideal text for any public relations case studies or public
relations management course that places an emphasis on stakeholder
groups. Through the presentation of current cases covering a wide
variety of industries, locations, and settings, Kathy Richardson
and Marcie Hinton examine how real organizations develop and
maintain their relationships, offering valuable insights into
business and organizational management practices. The book's
organization of case studies allows instructors to use the text in
several ways: instructors can focus on specific stakeholders by
using the chapters presented; they can focus on particular issues,
such as labor relations or crisis management by selecting cases
from within several chapters; or they can select cases that
contrast campaigns with ongoing programs or managerial behaviors. A
focus on ethics and social responsibility underlies the book, and
students are challenged to assess the effectiveness of the
practices outlined and understand the ethical implications of those
choices. This Third Edition features: 25 new and current domestic
and international case studies specifically chosen for their
relevancy and relatability to students New "Professional Insights"
commentaries where practitioners respond to a set of questions
relating to their work Increased emphasis on ethics and social
responsibility Fully enhanced companion website that is connected
with the text, including a test bank and PowerPoint presentations
for instructors, and chapter-specific discussion questions and
additional readings for students
With its practical orientation and scope, Applied Public Relations
is the ideal text for any public relations case studies or public
relations management course that places an emphasis on stakeholder
groups. Through the presentation of current cases covering a wide
variety of industries, locations, and settings, Kathy Richardson
and Marcie Hinton examine how real organizations develop and
maintain their relationships, offering valuable insights into
business and organizational management practices. The book's
organization of case studies allows instructors to use the text in
several ways: instructors can focus on specific stakeholders by
using the chapters presented; they can focus on particular issues,
such as labor relations or crisis management by selecting cases
from within several chapters; or they can select cases that
contrast campaigns with ongoing programs or managerial behaviors. A
focus on ethics and social responsibility underlies the book, and
students are challenged to assess the effectiveness of the
practices outlined and understand the ethical implications of those
choices. This Third Edition features: 25 new and current domestic
and international case studies specifically chosen for their
relevancy and relatability to students New "Professional Insights"
commentaries where practitioners respond to a set of questions
relating to their work Increased emphasis on ethics and social
responsibility Fully enhanced companion website that is connected
with the text, including a test bank and PowerPoint presentations
for instructors, and chapter-specific discussion questions and
additional readings for students
|
You may like...
Midnights
Taylor Swift
CD
R418
Discovery Miles 4 180
Loot
Nadine Gordimer
Paperback
(2)
R398
R330
Discovery Miles 3 300
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.