|
Showing 1 - 1 of
1 matches in All Departments
The book represents a state of the art review of key research on
small firms in tourism in relation to European integration. It is,
therefore, an essential resource for those engaged in research
relating to tourism SMEs in transitional economies throughout the
world. In addition, it is an essential purchase for the increasing
number of students studying modules on small businesses as part of
their final year undergraduate and postgraduate degree programmes.
One of the key features of this book is its clear focus on breaking
new ground by reporting recent research and theorising on small
firms in tourism. In many cases, the analysis provided by
contributors will carefully relate small business behaviour to
issues of wider concern to tourism academics and policy-makers. It
is also distinctive for its overt emphasis on contrasting European
experiences.
These characteristics contrast with the existing literature on
small firms in tourism and hospitality, particularly in Europe.
Previous literature achieved their aims by providing valuable
syntheses of existing literature. Now that such 'taking of stock'
has been undertaken, there is a demand for more overtly
research-based texts that are nevertheless accessible to a wide
audience. This book does exactly that.
*Focuses on small firms in European tourism
*Breaks new ground by being a research-based text that remains
accessible to a wide audience
*An excellent resource for those researching small business and
tourism in transitional economies worldwide
|
|