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If you believe the impact of management research and education is
in decline, this book will help you play your part. Doing Research
that Matters looks at an old issue from a new perspective, taking a
fresh and cross-disciplinary approach to learning how we can
contribute with our work to shaping the future of management.
Readers are invited to sit back and relax while they are taken on a
journey through the views and work of a group of exemplary
professionals: top-management gurus Rob Goffee, Robert Kaplan,
Barbara Kellerman, Philip Kotler, John Kotter, Howard Gardner,
Costas Markides, Roger Martin, Henry Mintzberg and David Ulrich;
Nobel Laureates Gerhard Ertl, Doug Osheroff, Elinor Ostrom, Jack
Szostack and Harald zur Hausen; and world renowned astrophysicist
Margherita Hack. In his quest to become a better management
innovator, Marco Busi shares the wisdom he gained from these
interviews to highlight patterns in the way pioneers identify a
problem worth researching, generate an outcome worth spreading, and
generally conduct a career worth having.
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