Exploring the world of tin boxes - usually chromolithographed for advertising purposes - is like taking a journey across the universe, a journey to a different time and a boundless space, with endless variety, applications, imagination and creativity. This book traces the history of tin boxes in Italy from their origins to their spread across the various industry sectors. We present a selection of over 500 boxes produced between 1885 and the post-war period. Alongside anonymous designers whose decorations draw on the most diverse sources for inspiration and references, we find the names of great poster artists such as Cappiello, Mauzan, Dudovich, Golia and Sepo, who transpose their creations onto the surface of tins, marking the early history of this style of product packaging. Text in English and Italian.

The volume traces the history of tin signs in Italy from their birth to their diffusion, from 1890 to 1950, using a selection of almost one thousand works. novel and exciting journey that will allow the reader to grasp the essential difference between a tin sign and an advert on paper: what varies is not only the support, in reality, but also its function as an advertising instrument and its various fields of application. Alongside an army of anonymous designers and illustrators and other sometimes better-known painters, we find the names of the great poster artists of the era - Cappiello, Dudovich, Mauzan, Sepo - who sign off these little big masterpieces in tin, using vivacious and brilliant colours. Text in English and Italian.