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Fashion ephemera-from catalogues and invitations to press
releases-have long been overlooked by the fashion industry and
fashion academics. Fashion Remains redresses the balance, putting
these objects centre stage and focusing on the wider creative
practice of contemporary fashion designers, photographers, graphic
designers, make-up artists, and many more. Fashion ephemera are
considered not as disposable promotional devices, but as windows
into hidden networks of collaboration and value creation in the
fashion system. Taking an interdisciplinary approach, Fashion
Remains explores the unseen and privately circulated fashion
ephemera produced by today's most prominent international fashion
designers such as Margiela, Yamamoto, and Raf Simons. Showcasing a
unique archive of materials, it focuses on Antwerp's avant-garde
fashion scene and reveals the potential of these ephemeral objects
to evoke and call into question material and immaterial knowledge
about the fashion industry's actors, practices and ideologies.
Fashion ephemera—from catalogues and invitations to press
releases—have long been overlooked by the fashion industry and
fashion academics. Fashion Remains redresses the balance, putting
these objects centre stage and focusing on the wider creative
practice of contemporary fashion designers, photographers, graphic
designers, make-up artists, and many more. Fashion ephemera are
considered not as disposable promotional devices, but as windows
into hidden networks of collaboration and value creation in the
fashion system. Taking an interdisciplinary approach, Fashion
Remains explores the unseen and privately circulated fashion
ephemera produced by today’s most prominent international fashion
designers such as Margiela, Yamamoto, and Raf Simons. Showcasing a
unique archive of materials, it focuses on Antwerp’s avant-garde
fashion scene and reveals the potential of these ephemeral objects
to evoke and call into question material and immaterial knowledge
about the fashion industry’s actors, practices and ideologies.
In the first comprehensive study of the interactions between
fashion, performance and performativity, a group of international
experts explore fashion as the ideal ‘complex space’ – or, in
other words, the ideal space where performance and performativity
come together, according to the works of seminal theorists Eve
Kosofsky Sedgwick and Andrew Parker. Bringing together western and
non-western, historical and contemporary case studies and theories,
the book explores the magazines, photography, exhibitions, global
colonial divides, digital media, and more, which have become key
markers of the fashion industry as we know it today. Using existing
literature as a springboard and incorporating perspectives from
fashion studies, art history, media studies and gender studies, as
well as from artists and practitioners, Fashion, Performance, and
Performativity is an innovative and essential work for students,
scholars and practitioners across multiple disciplines.
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