From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover how you can harness the most powerful vehicle for influencing behaviour: true cultural engagement.

'Compelling and vivid' – Robert Cialdini, author of Pre-Suasian

We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In For the Culture, Marcus Collins argues that to inspire communities, we first need to think hard about how we appeal to their values and what we will contribute to their culture.

With a deep perspective based on a century’s worth of data, Collins breaks down the many ways in which culture influences behaviour. Using captivating stories from his own life as a top marketer – including spearheading digital strategy for Beyoncé, working with iTunes and Nike+ on their collaboration, and designing ads for McDonalds – he shows how you can do the same.

Full of memorable examples, from 1960s hippy culture to the enduring success of Patagonia, For the Culture offers the essential tools for creating lasting engagement and influence.

From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover the powerful force behind what we buy, what we do, and who we want to be . . . 'Compelling and vivid' – Robert Cialdini, author of Pre-Suasian We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In For the Culture, Marcus Collins argues that the most powerful vehicle for influencing behaviour is true cultural engagement. To inspire communities, we first need to think hard about how we appeal to their values and what we will contribute to their culture. With a deep perspective based on a century’s worth of data, Collins breaks down the many ways in which culture influences behaviour. Using captivating stories from his own life as a top marketer – including spearheading digital strategy for Beyoncé, working with iTunes and Nike+ on their collaboration, and designing ads for McDonalds – he shows readers how they can do the same. Full of memorable examples, from 1960s hippy culture to the enduring success of Patagonia, For the Culture offers the essential tools for creating lasting engagement and influence. 'Some people seem to intuitively ‘get it.’ Most do not. Collins articulates ‘it’ for the rest of us and provides not just an understanding, but a guide for how to actually engage and influence culture' – Steve Huffman, co-founder and CEO, Reddit

Though the Beatles are nowadays considered national treasures, this book shows how and why they inspired phobia as well as mania in 1960s Britain. As symbols of modernity in the early sixties, they functioned as a stress test for British institutions and identities, at once displaying the possibilities and establishing the limits of change. Later in the decade, they developed forms of living, loving, thinking, looking, creating, worshipping and campaigning which became subjects of intense controversy. The ambivalent attitudes contemporaries displayed towards the Beatles are not captured in hackneyed ideas of the 'swinging sixties', the 'permissive society' and the all-conquering 'Fab Four'. Drawing upon a wealth of contemporary sources, The Beatles and Sixties Britain offers a new understanding of the band as existing in creative tension with postwar British society: their disruptive presence inciting a wholesale re-examination of social, political and cultural norms.

From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover the powerful force behind what we buy, what we do, and who we want to be . . . 'Compelling and vivid' – Robert Cialdini, author of Pre-Suasian We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In For the Culture, Marcus Collins argues that the most powerful vehicle for influencing behaviour is true cultural engagement. To inspire communities, we first need to think hard about how we appeal to their values and what we will contribute to their culture. With a deep perspective based on a century’s worth of data, Collins breaks down the many ways in which culture influences behaviour. Using captivating stories from his own life as a top marketer – including spearheading digital strategy for Beyoncé, working with iTunes and Nike+ on their collaboration, and designing ads for McDonalds – he shows readers how they can do the same. Full of memorable examples, from 1960s hippy culture to the enduring success of Patagonia, For the Culture offers the essential tools for creating lasting engagement and influence. 'Some people seem to intuitively ‘get it.’ Most do not. Collins articulates ‘it’ for the rest of us and provides not just an understanding, but a guide for how to actually engage and influence culture' – Steve Huffman, co-founder and CEO, Reddit

Studying any subject at degree level is an investment in the future that involves significant cost. Now more than ever, students and their parents need to weigh up the potential benefits of university courses. That's where the Why Study series comes in. This series of books, aimed at students, parents and teachers, explains in practical terms the range and scope of an academic subject at university level and where it can lead in terms of careers or further study. Each book tries to both enthuse the reader about its subject and answer the crucial questions that a college prospectus does not. This volume is for students and potential students of history - it answers the question why study history - and also how to study it, where to study it, what it can do for you in your future worklife, for your personal development, and for the public good. This short guide busts a lot of myths and offers practical advice based on an unparalleled understanding of how history is actually taught on both sides of the Atlantic, in schools and universities.

'In Modern Love, Marcus Collins sets out to survey the changing expectations men and women have brought to their relationships with one another.' Damian Thompson, Daily Telegraph Drawing on social, economic and political history, Modern Love explains for the first time at book length how relations changed between men and women in Britain in the twentieth century. Marcus Collins shows how men and women's expectations from life radically shifted and converged, describing how we moved from inhabiting our separate spheres with wholly different prospects and values towards the ideal, if not quite the actuality, of equality, mutuality, companionship and friendship. 'Enlightening...Collins charts the progress of a radical turn-of-the-century idea that men and women could achieve joyful intimacy if only they got to know one another as equals ...he elegantly demonstrates the power of public perception in determining whether or not we manage to be happy in love.' Decca Aitkenhead, New Statesman 'From the Victorians to Bridget Jones, it's a miracle women actually have relationships...Marcus Collins gets back to basics and allows us to hear the voices of ordinary women and men for ourselves'. Rachel Cooke, Observer 'Rather a well-mannered history of those who have sought to make marriage a better thing. The questions he raises...are just as compelling today as they were a century ago.' Lesley White, Sunday Times

Though the Beatles are nowadays considered national treasures, this book shows how and why they inspired phobia as well as mania in 1960s Britain. As symbols of modernity in the early sixties, they functioned as a stress test for British institutions and identities, at once displaying the possibilities and establishing the limits of change. Later in the decade, they developed forms of living, loving, thinking, looking, creating, worshipping and campaigning which became subjects of intense controversy. The ambivalent attitudes contemporaries displayed towards the Beatles are not captured in hackneyed ideas of the 'swinging sixties', the 'permissive society' and the all-conquering 'Fab Four'. Drawing upon a wealth of contemporary sources, The Beatles and Sixties Britain offers a new understanding of the band as existing in creative tension with postwar British society: their disruptive presence inciting a wholesale re-examination of social, political and cultural norms.

In this thrilling new mainstream novel from the #1 Amazon Bestselling Author of a dozen books, comes the tale about two friends who learn that sometimes sharing a woman just won't work in...THE COLLABORATION. Some Rules Aren't Meant To Be Broken... Bestselling novelists Branden Tacoma and Julian Tate are like brothers. When Branden's parents died in a freak accident, Branden and his family were there to take him in. When Julian's solo writing career was starting to plummet, Branden stopped his writing and suggested they collaborate on a project. They act more like brother's than friends. After their successful collaboration goes all the way to the top, Branden and Julian's success takes off. There's only one problem...they both have taken a liking to their beautiful new editor, Desire Searington. Desire likes them both, but she can't fathom breaking her own set of 'rules'. As Julian and Branden make their case for her heart, Desi is trying to piece her life back together after witnessing her fiancee's horrible betrayal with two women. After much arguing, bickering, and nonsense; Desire decides to do the impossible...marry them both. All seems to be going well until Desire drops a bombshell...she's pregnant and one of them could be the father. The once perfect 'marriage' is set to implode as the competition between Branden and Julian heats up. When one of them takes things a little too far, danger rears its ugly head. Will Desi's reckless decision be the cause of one them losing their lives? Keyon C. Polite, the national bestselling author of more than sixteen titles, takes on mainstream fiction with this tale of love gone wrong, deception, and rules that are simply not meant to be broken.

In the first book of a limited series and the first book in KingDominion Publishers, LLC's 'After Dark' series; National Bestselling Author & Screenwriter Trent Michael Baylor takes you on a journey with four employees for an upscale magazine publication. Come inside as the drama overheats, the sex gets fired up, and the tension becomes too much to handle in this all-new novella... For Renowned Magazine staff Felix Moore, Myles Johnson, Amonee Hardaway, and Zoe Cambage; life can throw a dozen of curveballs---especially when you're hiding secrets and telling lies to cover up your own deception. Felix is on the verge of a big promotion. All he has to do is watch his boss's wife for two weeks and he's got the position he's been chasing for years. There's only two problems with that: one, his boss suspects his wife is cheating on him; and two, Felix happens to be the one jumping in the bed of the temptress Elaysha. When a shocking revelation sends their relationship to a crossroad, where will they go from there? Myles lost his house and was forced to move back in with his mother. He has a crazy baby momma in Ciara, his ex, and a strong desire in his co-worker, Katina. Temporarily, Myles moves in with Lance; with hopes that Katina will recognize him sooner or later. When Katina does, though, it turns to be a deadly event on Myles' part as his newly recommitted girlfriend Ciara won't allow him to leave her for a second time. It's either marry her or die trying not to. What will he do? Amonee is the editor-in-chief of the blogging department, although she likes to consider herself the editor of the entire publication. Amonee, too, hides a dangerous secret: she's being sleeping with the CEO since she was seventeen years old. While there's nothing wrong with their current relationship, it's been years since he's backed up his promise of marrying her and starting a family. When Amonee turns up pregnant, Mr. Multimillionaire is gone in the blink of an eye. When the former sex-talk blogger takes a trip to find him, she may have founded her sweetest revenge in the most unthinkable situations. Will she use her newly-found information against him? Zoe is the current sex-talk blogger for Renowned Magazine. Known for keepin' it real and settin' the record straight, Zoe's blog has earned her fame, fortune, and a book deal. Unbeknownst to her legions of fans and the staffers at Renowned, Zoe is hiding a terrible secret. When a co-worker finds out after a heated night of passion, all hell breaks loose. Now, the only thing on her mind is two silver bullets. Will she go crazy? Lies are revealed, friendships are tested, and the power of love and lust is pushed to the ultimate limit in Trent Michael Baylor's 'After Dark' series debut novella... ***Included: An excerpt of TMB's upcoming novel DIRTY, SEXY, DECEPTION; coming December 17, 2013.***

He's in love...with a Murderess on the run Royce Murray is a prosecutor in the prime of his career. Great family, great friends, and access to all of the hottest venues featuring high-powered socialites. Growing up in a poverty stricken family, Royce is proud to be standing up for the helpless. Unfortunately, his love for work isn't enough. Royce needs love...true love. When he meets executive assistant Lani Waltz, he's for sure that he's found it. But he doesn't know the truth behind her smile... Lani Waltz didn't mean to kill her boss, Mitch Porker. All she wanted was the same love and affection that he showered his spoiled wife. When Mitch told her that he wasn't leaving his wife, all hell broke loose. Though she still works at his company, she knows it's only a matter of time before the police get hot on her trail. When she meets rising prosecutor Royce Goss, she latches onto him, sending her down another road of deadly obsession... Royce can't help that Lani is young, sexy, and a complete animal in bed. However, some things aren't clicking and before long, Royce is starting to have his suspicions about his new lover. When the do-no-wrong prosecutor finds out that Lani was behind the Mitch Porker murder, a case that he is currently trying, he's afraid for his life. Not only has he proposed to this woman, but she's about to have his baby too. Stuck between a rock and a hard place, what will Royce do? Prosecute the accused woman or save her for the sake of his unborn baby. Or will his own anger get the best of him? At the end of the day, will Royce's decision be the driving force behind a confession so powerful, that even he didn't expect. Love and hate will collide, truth and lies will be revealed, and murder and mayhem will be unleashed in the debut novel from Tayah Nicole Parker.

They've done it once again and back by popular demand, self-acclaimed aspiring best-selling novelist and author, N'spired Wit'Love, and Walking Miracle Publishing Group, an imprint of self-publishing powerhouse publishing company KingDominion Publishers, LLC, brings to you "The Forbidden Truth" Trilogy, The Complete Story. The Forbidden Truth Exposed: In the end "The Secrets They Kept" was covered by "The Lies They Told" and "The Moment They Slipped" "The Forbidden Truth" was exposed.

Xe'Khai Arione Shore has always been the type of person that gave everybody a chance. What could he do? It's the way that he was brought up. Although his family has money and plenty of it, you'd never know it by the choice in the type of people that they surrounded themselves with. The Shores were a prime example of "man makes the money" instead of the other way around. They pride themselves on giving to those that weren't as fortunate as themselves and by supporting local businesses and programs that were all about helping others. With notable careers as a prestigious lawyer and pediatrician, they were sure to instill the same character, trust, and loyalty in their son. TeAire Romulus Baldwin was not so giving. His family too, had wealth and smarts but their motto was the exact opposite. For the Baldwins, life is an opportunity and opportunities are luxuries if you know how to live. Competitiveness was the name of their game and it didn't matter who you were or how close of a friend you are to them, if you got in their way then you were sure to get hurt. TeAire's dad has harbored a secret jealousy for years. He doesn't take kindly having to come in second to his colleague and business partner Matthew Shore, Xe'Khai's father. If that's not enough, his mother has always suffered the same fate, having to come in second to her best friend and colleague Saharra Shore, Xe'Khai's mother, as a very notable pediatrician. But there is one thing that the Baldwins refused to do and that's allow their son to be second to Xe'Khai Shore...ever. Find out how these two best friends ended up colliding at a crossroad where trust is supposed to always have the right-a-way but this time betrayal is unrelenting and refuses to yield. Two best friends, two different concepts, one strange twist. A KingDominion Publishers, LLC novel written by Author N'spired Wit'Love.

Crazy ain't always pretty? Successful Detroit Bears Quarterback Parker Harris believes that his girlfriend, the beautiful Dr. Shay Johnson is his ?Mrs. Right.? Even though she's the sister of his ex-girlfriend, Tara, Parker has no doubt that Shay is the one that's meant to carry his last name and have his children. So why does Tara seem to sneak up on him at the most inopportune times? His trust with Tara was diminished when he caught her sleeping with another man?but his body craves her. ?and pretty ain't always nice Fast forward a year and Parker is happily married to Shay and they have a newborn daughter, Shayla, to prove it. But Parker is coming off of a MegaBowl lost and he?ll do anything to hold that trophy up come February, even if it means neglecting his wife and daughter. His intentions on winning the MegaBowl, earning a job in coaching, and balancing his family life takes a backseat when some more drama pops up?he's not really married to Shay but to her sister, his ex, Tara. As the battle continues in the courtroom, in the sheets, and on the mean streets of Detroit and its surrounding areas, when it's all said and done; secrets will be revealed, scars will be left, and when one of the three find themselves in a world of trouble?all hell is going to break loose in Detroit. Up-and-coming national bestselling authors Bryce A. Washington, Keyon C. Polite, Trent ?YoungMinista? Harris, and Tevil J. Hill; invite you on a wild ride filled with love, lies, sex, drama, and mistakes that come with big consequences?one that someone won't be able to pay.

In this all-new fast-paced, multicultural romantic-suspense drama; upcoming author and superstar screenwriter Trent Michael Baylor takes readers into the lives of the main and supporting characters as they engage in an epic battle that you don't want to miss in...DIRTY SEXY DECEPTION. HE IS TIRED OF IT ALL... Boris Brooks thought he was marrying a good woman. Sure Bree Jenison had some mental problems she needed to work out; but he loved her and eventually married her. Five years and one child birth into their marriage and the going has gotten tough. Boris loses his job and tries to cover it up by secretly investing money into an NBA expansion franchise. But when the inaugural season is postponed and Bree discovers his nearly flawless lie; he sees a side of his wife that he never knew. Can he still love Bree or will an alluring second option steal his heart? SHE IS LOST IN HER OWN WORLD... Bree Jenison-Brooks thought she had it all. A great job, money, and adoring husband whom she has a child with. Things were perfect---until she discovers that her husband has been lying about his employment and their finances. Boris' deception sends Bree down a dangerous path and ultimately into the arms of another man. But will Bree survive when the obsession and control goes too far? HE WANTS POWER AND CONTROL... Jace Wall is a twenty-eight year old media and night-club mogul. Blessed with handsome looks, fame, and riches---Jace can have any woman he wants. His wife, Mary, insists that she doesn't want to take part in Jace's world and would much rather approve of a quiet, family-like lifestyle. Jace, however, refuses to tame his playboy ways. When he encounters a clueless damsel in distress (Bree), he's prepared to take her on the ride of her life---a ride she may not survive. SHE WANTS REVENGE... Myah Sykes will never forgive her mother for putting her up for adoption at age four. This once innocent young woman had her life turned upside down after a tragic event took place in her teen years, altering her destiny forever. Now, she's seeking revenge on the sister who doesn't even know she exists...and plans on slipping in and stealing the one thing she loves, yet degrades, the most: Boris Brooks, her husband. THEY'RE ALL VYING TO KEEP THEIR DIRTY SEXY DECEPTIONS HID... As Boris, Bree, Jace, and Myah's lives come entwined with one another's; they're dirty sexy deceptions are revealed. Who will be left standing and who will take the greatest fall of all? "Baylor has enough steamy scenes and delicious drama to keep the readers glued to their seat for the duration of the novel." -Romantic Weekly

From the national bestselling author of Grown Folks Business and The Neighbors, comes a thrilling new series that will take avid readers through the lives of three Devious Divas who won't stop until they get what they want... YaYa Costa, Storm Lucas, and Caress Jackson are deceitful in every way, shape, fashion, and form. The clique started at age eighteen when team leader Caress concocted a plan to marry a rich millionaire and divorce him after one year. Without a Prenup, the plan worked. Now, with three (four, and five) ex-husband's to their names, these women are raking up the dollars bills while their victimious ex-husbands are paying the price. But every price has a cost, and these devious divas will soon learn what that cost is as everything comes to a screeching halt... YaYa's older real estate husband isn't willing to grant her a divorce. Unfortunately for him, YaYa has set her sights on a handsome restaurateur who has not only captured her attention---but also her heart--if only she could get her oldie off her shoulder...but if she does, could it lead to a first-degree murder charge? Storm desperately wants out of her marriage to a well-known preacher's son. But there's a prenuptial agreement in place---and one of them has to break it. When Storm hires a stripper to seduce her husband, feelings that she thought she didn't have for him are now awakened. With these emerging emotions, Storm finds herself in a race against time to undo her sadistic plans in an effort to save her marriage from the hands of the person she hired to take him off her hands. Last but not least, Caress couldn't be in a better position. She's caught the eye of the new mayoral candidate running for mayor of West Xavier and, if all goes well, she'll be living it up in the mayoral mansion. But like her friends, her trail of ex-hubby's have caught onto the scheme and enlist the help of WXPD Detective Lauren Westchester to bring these Devious Divas down. With time, money, and new relationships tied into the potential demise of the Devious Divas; they must decide whether they're going to fight back or risk losing it all... Special Notes: This 245-page novel has been rated E.A.A. (Extreme Adult Content) by the publisher. Proceed with caution...

Januari McCall was a run away. After the gruesome loss of her oldest brother, who was also her best friend, to a drug deal gone wrong, Januari found herself in a funk. As a result of his death, one of her younger brothers unsuccessfully tried to commit suicide. It all became too much for her to bear and with parents that were concerned more with being able to get their drink on and gamble instead of providing for their remaining four children, she'd had enough. One morning she'd get up and leave for school with no intentions of returning, finding herself submerged in the streets of Detroit, Michigan with nowhere to live. Shareece was also a run-way. Not because of anything negative, but because of greed. She had the perfect loving family. They provided her with everything and she didn't have to want for nothing. But for Shareece, everything was nothing if it didn't have a famous name and a hefty price tag associated with it. The Pettigrews was a very unique couple. He was eighteen years her senior, a multi-millionaire with strict pet-peeves and owned a Mom and Pop corner store as a hobby. She was a no nonsense woman that respected her husband with a tight-lipped secret that was haunting her every day of her life. All of their paths would cross in the strangest of ways. But the Pettigrews would open their house and their store to these teenage run-aways under two conditions: 1. They must work in the store and 2. They couldn't let anyone know that they were living in the back room of the store. This oddly self-made family was beginning to blossom. The Pettigrews developed a love for the girls and high hopes came with that love. One would make them proud while the other would cause them pain. Unapologetic. Sometimes apologizing can be a little too much.

From the bestselling author of Scandal, Deception, and Grown Folks Business comes her fourth novel...THE NEIGHBORS. Brandon and Lyric are somewhat newlyweds looking to move up in life. Brandon is a struggling novelist while Lyric is a successful entertainment attorney. Lyric wants to have kids early on while Brandon wants to wait a while. His outrageously funny mother, Mildred, continues to keep close tabs on her son---angering Lyric in the process. When Brandon is picked up by a mid-major self-publisher and his royalty check comes in the mail, he suggests they move to sunny California. Unfortunately, their move is surrounded by drama. Their mothers are rivals, Lyric's ex doesn't seem to understand what 'I'm married' stands for, and Brandon is slowly falling for his ex-girlfriend Summer---a successful woman who left him in order to move out West. As the drama piles up, Brandon makes a shocking discovery about his wife that brings him to his knees. What will happen? West Coast couple Bradley and Brooklyn Holmes have just moved into a new house in Santa Monica---however, they can't afford it. Brooklyn's hours at the salon have been cut, Bradley can't keep a job, and Brooklyn's baby daddy (a man she was sleeping with while remaining married to Bradley) has stopped paying her bills. In need of a new cash source, Brooklyn looks for another young man that will fall prey to her sultriness. When she meets the very married Brandon, who is currently having problems in his own marriage; she believes she's found the key to her problems. But the more she continues to watch Brandon, the more twisted her obsession to be his woman becomes. When one thing leads to another and Brooklyn makes a claim that rocks the Christian's close-to-happy home---all hell breaks loose...

Note: If you have already purchased a copy of 'The Secrets They Kept' by N'spired Wit'Love, please DO NOT PURCHASE THIS BOOK, as it is one in the same. The only difference is the name change in the title and series. The fight to gain her mother's love and approval has always been her goal. But when Khalynn Jenkins defies the odds that her family has set against her, she finds herself surrounded by the craziest of chaos and most dangerous of controversies. Through it all she learns three very serious and valuable lessons: 1.Do not ever cross her mother, 2.Sometimes people that work the least desirable jobs have access to the most confidential information, and 3.Contrary to popular belief, the proof is not always in the pudding, sometimes it's in the blood. From self-acclaimed aspiring best-selling novelist and author N'spired Wit'Love and Walking Miracle Publishing Group, an imprint of self-publishing powerhouse publishing company KingDominion, Publishers, LLC, comes 'SOLDIER GIRL', "Chaos and Controversy."

Please Note: If you have already purchased 'The Lies They Told' by N'spired Wit'Love - DO NOT BUY THIS BOOK as they are one in the same just a different title. She's out of the military but the war continues. In most families, blood is thicker than water but in the Hawkins-Davis-Thomas-Jenkins family, blood is equivalent to the value of zero. We all will endure the nastiness and wickedness of other's at some point or another but what happens when that nastiness and wickedness is at the request of "family." She wanted answers but they refused to give them to her. She questioned and they conspired, against her that is. Control was the game that they were playing and Conspiracy was the name of it. In the beginning, Khalynn Jenkins found herself at the center of chaos and controversy at every turn in her life. It wasn't until she would almost lose her life that a family secret kept so airtight would be all but exposed. Is this family's secret worth protecting? Find out as you travel with Khalynn and her son in this wild and crazy story of deception, duplicity, and dysfunction. Back by popular demand, self-acclaimed aspiring best-selling novelist and author, N'spired Wit'Love and Walking Miracle Publishing Group, an imprint of self-publishing powerhouse publishing company KingDominion Publishers, LLC, brings to you "Soldier Girl 2"; 'Conspiracy and Control' part 2 in the Soldier Girl Series.