Organizations pour billions of dollars into programs that in the end prove to be nothing but fads--short lived enthusiasms with little purpose other than to make those who initiate and promote them rich. Brindle and Stearns take a look at these vogues and fashions, and find that over a history of at least a century, there is continuity to, and similarities among them. Fads are both product and process, they find, tied to tensions in the workplace and to those who too quickly profess solutions to problems these tensions cause. The authors shed new light on such fads, examining how they develop in other cultures too, and give managers everywhere new ways to react to them, ways to uncover and resist patently nonproductive blandishments.

How to distinguish fads that may have at least some validity from those that don't is a main purpose of the book. The authors show that what works in one place may not work in another, exploring how firms often implement fad-based programs across borders without considering the cultural nuances in doing so. Brindle and Stearns use an interdisciplinary approach with an historical bent in their reviews, examinations and appraisals, but they remain pragmatic and utilitarian at all times. They are serious when they say that managing the fad itself is at least as important, often more so, than managing the fad's content. Their section on strategy alone will be of special value to managers in the trenches who need guidance day by day, as well as to financial and organizational analysts who want to avoid being hoodwinked by today's fads and tomorroW's as well.

The implementation of new ideas in organizations is often hampered by the political dynamics of lateral relationships. The authors of this book offer a balance of theory and cases designed to give managers and executives strategies for dealing with power relationships in an effective way. This book highlights common mistakes people make in managing lateral relationships. Most problems concern misunderstandings about the political realities that arise from underlying power distribution inherent in any organization. The authors offer a roadmap based on real-life dilemmas faced by both new and seasoned managers in order to help solve seemingly unsolvable problems. Using ideas from the resource-dependence paradigm, they model and diagram lateral relationships in a way that create effective plans of action. Managers, executives, and MBA students will find this synthesis of theory and practice an important tool for building a model for success.

Part I gives the reader an understanding of the workings of lateral relationships within organizations. It goes on to provide specific models and strategies for working within these relationships. Part II details specific scenarios that will be faced by managers and executives and offers ways to cope with them. The increasingly diverse workforce and growing reliance on team management only intensifies the need for more effective lateral relationship management. This book provides the application of theories and skills vital to coping in such an organizational environment.