|
Showing 1 - 3 of
3 matches in All Departments
Essentials of Strategic Management, 8th Edition by Gamble, Peteraf,
and Thompson presents concise, straight-to-the-point discussions,
and timely examples, with a writing style that captures student
interest. It features 10 chapters with 12 diverse and tightly
linked cases. The content is solidly mainstream and balanced,
mirroring both insights of academic thought and real-world
strategic management. For years, strategy instructors have been
shifting from purely text and cases to a text-cases-simulation
course structure. Two widely used online competitive strategy
simulations, The Business Strategy Game (BSG) and GLO-BUS, are
optional companions. Both simulations are closely linked to the
content.
Crafting & Executing Strategy: The Quest for Competitive
Advantage: Concepts & Cases 23e has a long-standing reputation
of being the most teachable text. It is regarded as the benchmark
by which all others are measured. It is engaging, clearly
articulated and conceptually balanced mainstream treatment of the
latest developments in theory and practice include the clearest
presentation of the value-price-cost framework. Our co-author,
Margaret Peteraf, a highly regarded researcher, helped integrate
both the resource-based view of the firm from the perspective of
both single-business and multi-business strategies. Chapter content
is tightly linked to the 27 high-interest cases, most of which are
written by the text authors, and receive high acclaim for student
appeal, teachability and suitability. McGraw Hill's Connect (R)
online homework and learning solution for the 23rd Edition has been
bolstered to support faculty teaching hybrid and online courses.
Connect allows adopters to easily integrate auto-graded content
using Connect or your Learning Management System to assess student
mastery of course competency goals. The 23E of Connect offers
automatic grading for all chapter quizzes, learning assurance
exercises, and virtually all exercises for simulation users for 12
chapters. In addition, Connect includes auto-graded case exercises
for 14 of the 27 cases included in the text. Plus, Connect provides
a wide variety of learning resources that take your students higher
by developing students' lower-to higher order thinking skills,
aligned with Bloom's Taxonomy including: SmartBook 2.0's adaptive
reading experience, Whiteboard Video Cases, Case Analyses,
Application-Based Activities (mini-simulations), Writing
Assignments, and more.
Crafting & Executing Strategy: The Quest for Competitive
Advantage: Concepts 23e has a long-standing reputation of being the
most teachable text. It is regarded as the benchmark by which all
others are measured. It is engaging, clearly articulated and
conceptually balanced mainstream treatment of the latest
developments in theory and practice include the clearest
presentation of the value-price-cost framework. Our co-author,
Margaret Peteraf, a highly regarded researcher, helped integrate
both the resource-based view of the firm from the perspective of
both single-business and multi-business strategies. McGraw Hill's
Connect (R) online homework and learning solution for the 23rd
Edition has been bolstered to support faculty teaching hybrid and
online courses. Connect allows adopters to easily integrate
auto-graded content using Connect or your Learning Management
System to assess student mastery of course competency goals. The
23E of Connect offers automatic grading for all chapter quizzes,
learning assurance exercises, and virtually all exercises for
simulation users for 12 chapters. Plus, Connect provides a wide
variety of learning resources that take your students higher by
developing students' lower-to-higher order thinking skills, aligned
with Bloom's Taxonomy including: SmartBook 2.0's adaptive reading
experience, Whiteboard Video Cases, Case Analyses,
Application-Based Activities (mini-simulations), Writing
Assignments, and more.
|
You may like...
LSD
Labrinth, Sia, …
CD
R213
R71
Discovery Miles 710
|