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This book examines the complex and multidimensional relationship
between culture and social media, and its specific impact on issues
of identity and social movements, in a globalized world.
Contemporary cyber culture involves communication among people who
are culturally, nationally, and linguistically similar or radically
different. Social media becomes a space for mediated cultural
information transfer which can either facilitate a vibrant public
sphere or create cultural and social cleavages. Contributors of the
book come from diverse cultural backgrounds to provide a
comprehensive analysis of how these social media exchanges allow
members of traditionally oppressed groups find their voices,
cultivate communities, and construct their cultural identities in
multiple ways. This book will be of great relevance to scholars and
students working in the field of media and new media studies,
intercultural communication, especially critical intercultural
communication, and academics studying social identity and social
movements.
This book focuses on mediated intercultural communication in the
context of globalization. Analyzing social and traditional media
using qualitative, interpretive, and critical and cultural
perspectives, contributors engage with diverse topics - ranging
from hybrid identities in different communities, to journalistic
collaborations in the global media landscape. In addition, the
authors also examine the placeless and borderless communities of
diaspora members, their transnational identities, and the social
media stories that shape and are shaped by them.
This book focuses on mediated intercultural communication in the
context of globalization. Analyzing social and traditional media
using qualitative, interpretive, and critical and cultural
perspectives, contributors engage with diverse topics - ranging
from hybrid identities in different communities, to journalistic
collaborations in the global media landscape. In addition, the
authors also examine the placeless and borderless communities of
diaspora members, their transnational identities, and the social
media stories that shape and are shaped by them.
This book examines the complex and multidimensional relationship
between culture and social media, and its specific impact on issues
of identity and social movements, in a globalized world.
Contemporary cyber culture involves communication among people who
are culturally, nationally, and linguistically similar or radically
different. Social media becomes a space for mediated cultural
information transfer which can either facilitate a vibrant public
sphere or create cultural and social cleavages. Contributors of the
book come from diverse cultural backgrounds to provide a
comprehensive analysis of how these social media exchanges allow
members of traditionally oppressed groups find their voices,
cultivate communities, and construct their cultural identities in
multiple ways. This book will be of great relevance to scholars and
students working in the field of media and new media studies,
intercultural communication, especially critical intercultural
communication, and academics studying social identity and social
movements.
Incorporating chapters by some of the top researchers in
communication, this book covers communication work specific to
difficult conversations and challenging issues surrounding
HIV/AIDS. The chapters include new theoretical frameworks, reviews
of current research, and descriptions of ongoing research efforts
from communication perspectives. Woven throughout the book is
research that focuses on difficulties and challenges associated
with communication about HIV/AIDS. The editors believe
disseminating information about these communicative issues can help
create a culture where attitudes, beliefs, and behaviours work
together to reduce the number of people infected with HIV/AIDS as
well as help individuals already infected more easily and
effectively communicate with others. The hope is that these
chapters will positively influence discussions about relational and
sexual issues between partners and community discussions about
social norms, stigma, and cultural perceptions of HIV/AIDS.
Stating that HIV/AIDS is a colossal public health problem is a vast
understatement. Its effects extend to all reaches of the globe and
its toll is enormous. , The most recent statistics on HIV
infections, people living with HIV/AIDS, and AIDS-related deaths
are jolting. Current realities, historical data, and future
projections clearly indicate that much more action is needed to
prevent new infections and curb the effects of HIV/AIDS. Rather
than a single global strategy for HIV/AIDS prevention, programs
must be developed and implemented with an awareness of local,
regional, national, and international conditions. Our hope for this
book is that additional insight into HIV/AIDS prevention can be
garnered and the ideas generated here will spur new efforts and
improve existing ones. The chapters in this book explore how health
communication researchers and practitioners continue to play
critical roles in lessening the spread of HIV and the devastating
impacts of HIV/AIDS locally, regionally, and globally. The book's
three sections-general prevention, global context, and specific
contexts-address a range of topics. Chapters range from formative
research to message construction and processing (e.g., difficulties
in communicating statistical information, understanding risk
messages), address geographical regions from Africa and Asia to
Central America and the Caribbean, and examine specific contexts
from university students to later-life adults as well as African
Americans and persons living with HIV/AIDS. Because there is
currently neither a cure for HIV/AIDS nor a vaccine to prohibit
infection, the concluding chapter reinforces the book's main
premises-behavior change as the key to prevention and health
communication work as crucial to achieving such change.
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