CONTRIBUTIONS TO THE SOCIOLOGY OF LANGUAGE brings to students, researchers and practitioners in all of the social and language-related sciences carefully selected book-length publications dealing with sociolinguistic theory, methods, findings and applications. It approaches the study of language in society in its broadest sense, as a truly international and interdisciplinary field in which various approaches, theoretical and empirical, supplement and complement each other. The series invites the attention of linguists, language teachers of all interests, sociologists, political scientists, anthropologists, historians etc. to the development of the sociology of language.

Language policy issues are imbued with a powerful symbolism that is often linked to questions of identity, with the suppression or failure to recognise and support a given endangered variety representing a refusal to grant a 'voice' to the corresponding ethno-cultural community. This wide-ranging volume, which explores linguistic scenarios from across five continents, seeks to ignite the debate as to how and whether the interface between people, politics and language can affect the fortunes of endangered varieties. With chapters written by academics working in the field of language endangerment and members of indigenous communities on the frontline of language support and maintenance, Policy and Planning for Endangered Languages is essential reading for researchers and students of language death, sociolinguistics and applied linguistics, as well as community members involved in native language maintenance.

Many of the world's languages have diminishing numbers of speakers and are in danger of falling silent. Around the globe, a large body of linguists are collaborating with members of indigenous communities to keep these languages alive. Mindful that their work will be used by future speech communities to learn, teach and revitalise their languages, scholars face new challenges in the way they gather materials and in the way they present their findings. This volume discusses current efforts to record, collect and archive endangered languages in traditional and new media that will support future language learners and speakers. Chapters are written by academics working in the field of language endangerment and also by indigenous people working 'at the coalface' of language support and maintenance. Keeping Languages Alive is a must-read for researchers in language documentation, language typology and linguistic anthropology.

Language policy issues are imbued with a powerful symbolism that is often linked to questions of identity, with the suppression or failure to recognise and support a given endangered variety representing a refusal to grant a 'voice' to the corresponding ethno-cultural community. This wide-ranging volume, which explores linguistic scenarios from across five continents, seeks to ignite the debate as to how and whether the interface between people, politics and language can affect the fortunes of endangered varieties. With chapters written by academics working in the field of language endangerment and members of indigenous communities on the frontline of language support and maintenance, Policy and Planning for Endangered Languages is essential reading for researchers and students of language death, sociolinguistics and applied linguistics, as well as community members involved in native language maintenance.

Creating an orthography is often seen as a key component of language revitalisation. Encoding an endangered variety can enhance its status and prestige. In speech communities that are fragmented dialectally or geographically, a common writing system may help create a sense of unified identity, or help keep a language alive by facilitating teaching and learning. Despite clear advantages, creating an orthography for an endangered language can also bring challenges, and this volume debates the following critical questions: whose task should this be - that of the linguist or the speech community? Should an orthography be maximally distanciated from that of the language of wider communication for ideological reasons, or should its main principles coincide for reasons of learnability? Which local variety should be selected as the basis of a common script? Is a multilectal script preferable to a standardised orthography? And can creating an orthography create problems for existing native speakers?

This book explores emerging research and pedagogy in analytics and data science that have become core to many businesses as they work to derive value from data. The chapters examine the role of analytics and data science to create, spread, develop and utilize analytics applications for practice. Selected chapters provide a good balance between discussing research advances and pedagogical tools in key topic areas in analytics and data science in a systematic manner. This book also focuses on several business applications of these emerging technologies in decision making, i.e., business analytics. The chapters in Analytics and Data Science: Advances in Research and Pedagogy are written by leading academics and practitioners that participated at the Business Analytics Congress 2015. Applications of analytics and data science technologies in various domains are still evolving. For instance, the explosive growth in big data and social media analytics requires examination of the impact of these technologies and applications on business and society. As organizations in various sectors formulate their IT strategies and investments, it is imperative to understand how various analytics and data science approaches contribute to the improvements in organizational information processing and decision making. Recent advances in computational capacities coupled by improvements in areas such as data warehousing, big data, analytics, semantics, predictive and descriptive analytics, visualization, and real-time analytics have particularly strong implications on the growth of analytics and data science.

Creating an orthography is often seen as a key component of language revitalisation. Encoding an endangered variety can enhance its status and prestige. In speech communities that are fragmented dialectally or geographically, a common writing system may help create a sense of unified identity, or help keep a language alive by facilitating teaching and learning. Despite clear advantages, creating an orthography for an endangered language can also bring challenges, and this volume debates the following critical questions: whose task should this be - that of the linguist or the speech community? Should an orthography be maximally distanciated from that of the language of wider communication for ideological reasons, or should its main principles coincide for reasons of learnability? Which local variety should be selected as the basis of a common script? Is a multilectal script preferable to a standardised orthography? And can creating an orthography create problems for existing native speakers?

Many of the world's languages have diminishing numbers of speakers and are in danger of falling silent. Around the globe, a large body of linguists are collaborating with members of indigenous communities to keep these languages alive. Mindful that their work will be used by future speech communities to learn, teach and revitalise their languages, scholars face new challenges in the way they gather materials and in the way they present their findings. This volume discusses current efforts to record, collect and archive endangered languages in traditional and new media that will support future language learners and speakers. Chapters are written by academics working in the field of language endangerment and also by indigenous people working 'at the coalface' of language support and maintenance. Keeping Languages Alive is a must-read for researchers in language documentation, language typology and linguistic anthropology.

The territorial contraction and speaker-reduction undergone by the Welsh language during the past few centuries has resulted in its categorization by many linguists as an obsolescent language. This study illustrates that, although it is undeniably showing some signs of decline, Welsh stands in marked contrast to many previously documented cases of language death. Against this backdrop of contraction a steady revitalization is taking place. Based upon extensive fieldwork in two sociolinguistically contrasting communities, this book is the first to examine the position and nature of contemporary Welsh with reference to both obsolescence-related developments and changes under way in the dialects. Jones focuses on immersion education, long heralded as the saviour of the language and, by examining the variety of Welsh being produced by immersion pupils, seeks to determine whether this claim is justified, or whether such pupils are in fact 'speaking immersion'. As well as discussing the recent linguistic change shown by contemporary Welsh within the language death framework, the author examines the ways in which the language has been standardized and their repercussions for language maintenance. By way of comparison these tensions and implications are also explored with reference to the other varieties of P-Celtic, namely Breton and Cornish. Series Information: Oxford Studies in Language Contact Series Editor: Professor Suzanne Romaine, Merton College, Oxford Series ISBN: 0-19-961466-0 Series Description: Most of the world's speech communities are multilingual, and contact between languages is thus an important force in the everyday lives of most people. Studies of language contact should therefore form an integral part of work in theoretical, social, and historical linguistics. This series makes available a collection of research monographs which present case studies of language contact around the world. As well as providing an indispensable source of data for the serious researcher, it contributes significantly to theoretical developments in the field.

At a time when many of the world's languages are at risk of extinction, the imperative to document, analyse and teach them before time runs out is very great. At this critical time new technologies, such as visual and aural archiving, digitisation of textual resources, electronic mapping and social media, have the potential to play an integral role in language maintenance and revitalisation. Drawing on studies of endangered languages from around the world - Europe, Asia, Africa and North and South America - this volume considers how these new resources might best be applied, and the problems that they can bring. It also re-assesses more traditional techniques of documentation in light of new technologies and works towards achieving a practicable synthesis of old and new methodologies. This accessible volume will be of interest to researchers in language endangerment, language typology and linguistic anthropology, and to community members working in native language maintenance.

At a time when many of the world's languages are at risk of extinction, the imperative to document, analyse and teach them before time runs out is very great. At this critical time new technologies, such as visual and aural archiving, digitisation of textual resources, electronic mapping and social media, have the potential to play an integral role in language maintenance and revitalisation. Drawing on studies of endangered languages from around the world - Europe, Asia, Africa and North and South America - this volume considers how these new resources might best be applied, and the problems that they can bring. It also re-assesses more traditional techniques of documentation in light of new technologies and works towards achieving a practicable synthesis of old and new methodologies. This accessible volume will be of interest to researchers in language endangerment, language typology and linguistic anthropology, and to community members working in native language maintenance.