Some friends of ED books concentrate on more serious aspects of Flash - this one concentrates on the fun. Flash can be used for many purposes, but making visually stunning effects to impress your boss, your friends, and anyone who looks at your site is one of the most rewarding. friends of ED have scoured the web and the Flash community, discovering the most requested and popular Flash effects in action today. We have investigated the visual effects and actual design techniques that Flash beginners have been asking for. The visual inspiration and detailed explanations of how to recreate these effects are combined together in this book. The eight leading designers in this full color book take these effects apart, showing you how to adapt your basic Flash knowledge to achieve results exceeding anything you thought possible. The effects stay true to the tried and tested friends of ED design-centric approach, with full exercises and explanations for each effect. Topics include: ground-breaking site navigation; a dynamic MP3 jukebox; cartoon animation; and Flash math visual effects. All you need to use this book is a knowledge of the Flash MX interface, and some imagination. So sit back, relax, and open up your mind to the visual potential of Flash MX. As with all books from friends of ED our support is fast, friendly and free. Your queries will be passed onto the editors and authors who put the book together.

This book is intended for anyone interested in learning more about how search works and how it is evaluated. We all use search-it's a familiar utility. Yet, few of us stop and think about how search works, what makes search results good, and who, if anyone, decides what good looks like. Search has a long and glorious history, yet it continues to evolve, and with it, the measurement and our understanding of the kinds of experiences search can deliver continues to evolve, as well. We will discuss the basics of how search engines work, how humans use search engines, and how measurement works. Equipped with these general topics, we will then dive into the established ways of measuring search user experience, and their pros and cons. We will talk about collecting labels from human judges, analyzing usage logs, surveying end users, and even touch upon automated evaluation methods. After introducing different ways of collecting metrics, we will cover experimentation as it applies to search evaluation. The book will cover evaluating different aspects of search-from search user interface (UI), to results presentation, to the quality of search algorithms. In covering these topics, we will touch upon many issues in evaluation that became sources of controversy-from user privacy, to ethical considerations, to transparency, to potential for bias. We will conclude by contrasting measuring with understanding, and pondering the future of search evaluation.