This book offers a critical analysis of the contemporary and global tech culture and exposes the gender bias of masculine tech ideology and stereotypes. Is the place of 'women in tech' immovable from masculine leadership practices? And what are the cultural, social, personal and economic consequences of gender as a point of difference in the context of work in the tech sector? Mariann Hardey examines the rise of entrepreneurial work and leadership, the contemporary urban setting of global tech work, and specifically women's place in tech clusters. The book engages with attempts by women to establish and then sustain their professional status and long-term careers, despite predatory social media trolling and inappropriate sexualized behaviour. Based on a series of commentaries from research undertaken by the author about workers located within 'tech cities' in the UK, USA and East Asia regions, the work exposes the serious problem of women's position in the industry. While this study continues to be critical of the conceits of masculine tech ideology, prejudices and stereotypes, the work contributes to recent calls to help find solutions and ways forward.

Self-tracking is a rapidly growing area of study and will play an important role in the future of how we understand health change and responsibility. Understanding the personal and social dimensions of tracking within households improves our understanding of health consumption and knowledge, particularly during significant global crises. Ignoring the household context of health or focusing solely on individual tracking behaviour is no longer an option. Household Self-Tracking During a Global Health Crisis provides a comprehensive and straightforward account of deeper health narratives managed through data tracking within households formed during a global health crisis. The book examines the contextual, personal, and social factors surrounding health tracking, including the commercialization of Covid19 health tracking, public data tracking, and health-surveillance issues, from a social science perspective. Inequalities in health, as well as expanded concepts of fitness and illness management, are highlighted as part of a significant shift in how we understand and integrate home health regimes, and how this is made possible by the incorporation of household biometric data tracking. Household Self-Tracking During a Global Health Crisis will assist researchers interested in self-tracking and health technologies, as well as postgraduate students studying psychology, medicine, social science, and business. Hardey explores several personal insights as well as research which may be unfamiliar to some social scientists, helping situate new perspectives and understanding.