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This volume contains an Open Access Chapter. Authenticity has
become a buzzword for our times. Much of the travel industry is
built around the provision of ‘authentic’ experiences, global
brands fight to be seen as ‘authentic’ and social media
platforms are awash with arguments about the authenticity of this
post or that vlogger. But what do we mean by authenticity? And why
have these debates grown so dramatically in the last two decades?
This collection explores the complex and at times controversial
idea of authenticity. Addressing the concept from an
interdisciplinary perspective and offering a diverse range of
topical cases, the authors bring together the latest empirical and
conceptual scholarship addressing authenticity and its centrality
to debates about contemporary culture, media and society. In this
way, the authors are able to pinpoint the growing significance of
the concept of authenticity, the various ways in which different
disciplines approach the topic, and possible ways of advancing the
field across disciplines. With sections covering travel and
tourism, branding and marketing, popular culture, social media and
political communication this exciting and innovative collection
will make fascinating and crucial reading for scholars and students
across the social sciences and humanities, and helps to define what
these different disciplines mean by authenticity.
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