The book analyzes the recovery process of different industries and sectors from the global health pandemic, as well as its collateral effects. Focusing on emerging markets, it examines the underlying factors that have impeded recovery and how businesses in various sectors have (or have not) responded. The chapters take both a micro and macro approach, surveying the topic from both organizational and national perspectives. Divided into sections on public policy, innovation, and social responsibility, this work explores the parameters of business and economic perspectives for the construction of effective models to pursue an effective recovery. It will appeal to scholars studying how business responds in the new normal.

Focusing on shopkeepers in Latino/a neighborhoods in Los Angeles, Dolores Trevizo and Mary Lopez reveal how neighborhood poverty affects the business performance of Mexican immigrant entrepreneurs. Their survey of shopkeepers in twenty immigrant neighborhoods demonstrates that even slightly less impoverished, multiethnic communities offer better business opportunities than do the highly impoverished, racially segregated Mexican neighborhoods of Los Angeles. Their findings reveal previously overlooked aspects of microclass, as well as "legal capital" advantages. The authors argue that even poor Mexican immigrants whose class backgrounds in Mexico imparted an entrepreneurial disposition can achieve a modicum of business success in the right (U.S.) neighborhood context, and the more quickly they build legal capital, the better their outcomes. While the authors show that the local place characteristics of neighborhoods both reflect and reproduce class and racial inequalities, they also demonstrate that the diversity of experience among Mexican immigrants living within the spatial boundaries of these communities can contribute to economic mobility.

Competitive paradigms, which are constantly being shifted, and turbulent environmental conditions, which today are a constant, tend to dictate rather than inform strategic decision making regarding an organization's status quo and desired outcomes. As such, there is a need for organizational leaders to re-examine current practices. This book provides insight into business dynamics and the internal and external factors that, when strategically aligned, provide satisfaction, added value, and enhanced performance.

Focusing on shopkeepers in Latino/a neighborhoods in Los Angeles, Dolores Trevizo and Mary Lopez reveal how neighborhood poverty affects the business performance of Mexican immigrant entrepreneurs. Their survey of shopkeepers in twenty immigrant neighborhoods demonstrates that even slightly less impoverished, multiethnic communities offer better business opportunities than do the highly impoverished, racially segregated Mexican neighborhoods of Los Angeles. Their findings reveal previously overlooked aspects of microclass, as well as "legal capital" advantages. The authors argue that even poor Mexican immigrants whose class backgrounds in Mexico imparted an entrepreneurial disposition can achieve a modicum of business success in the right (U.S.) neighborhood context, and the more quickly they build legal capital, the better their outcomes. While the authors show that the local place characteristics of neighborhoods both reflect and reproduce class and racial inequalities, they also demonstrate that the diversity of experience among Mexican immigrants living within the spatial boundaries of these communities can contribute to economic mobility.

Corporate social responsibility (CSR) is a concept that has been evolving since the 1950s; by 2015, it has evolved into an integral mindset, a strategy by which firms may promote and attain business and societal growth and development. CSR is a strong business strategy and a determining factor in stakeholder perceptions and ultimate decision making. As firms and society are acknowledged as equal parts of a symbiotic relationship, the effective engagement in CSR enables businesses to tackle and alleviate social issues, such as poverty, hunger, lack of healthcare, the environment's destitution, and warrant empowerment and education, amongst others, whilst tending to core objectives and strategies. The effective design, execution, and transparent communication of corporate social responsibility endeavors, in fact, shape the outcome of business and social growth and development. The communication of CSR efforts is, therefore, vital to the fulfillment of strategic objectives because social networking sites (SNSs) are ubiquitous and have rapidly become a preferred source of information. Firms' use of such platforms proves to be fruitful because SNSs not only enable stakeholder to stakeholder word of mouth, but also facilitate firm-to stakeholder communication. As such, the notion of marketing CSR via social media is more than buzzword or trend. It is potential viral information, or viral marketing. The book offers strong results from the perspectives of both stakeholders and firms' CSR related practices in an emerging market. It also demonstrates that as corporate social responsibility is viewed as an investment, it provides fruitful outcomes for business as well as for the communities surrounding firms. CSR is addressed as a strategically co-created proactive plan that prompts sustained social and business growth and development.

The book analyzes the recovery process of different industries and sectors from the global health pandemic, as well as its collateral effects. Focusing on emerging markets, it examines the underlying factors that have impeded recovery and how businesses in various sectors have (or have not) responded. The chapters take both a micro and macro approach, surveying the topic from both organizational and national perspectives. Divided into sections on public policy, innovation, and social responsibility, this work explores the parameters of business and economic perspectives for the construction of effective models to pursue an effective recovery. It will appeal to scholars studying how business responds in the new normal.

Sustainable development has become a great concern in modern society. The authors of this brief describe how one strategy to reach this objective is to replace oil-based materials with bio-based materials. They emphasize the great efforts that have been made to synthesize new bio-based polymers or additives or to replace glass fibers by natural fibers in composites. Flame retardancy is one of the most desired properties for many applications in wires and cables, building, transport, electric and electronic devices. The authors of this fascinating and timely brief summarize this important field in three parts. The flame retardancy of biobased polymers, the flame retardancy of natural fibers composites, and the synthesis and efficiency of biobased flame retardants.